Hipkins Insurance

Insurance Agent West Columbia, SC
44 / 100

BizScore

How we score
20
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
67
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Hipkins Insurance

Hipkins Insurance is an Insurance Agent in West Columbia, SC. The firm provides commercial and personal insurance coverage to South Carolinians. As independent agents, they search through a network of leading insurance providers to find coverage that meets clients' needs and budgets. This approach allows them to compare multiple providers on behalf of customers, resulting in better options, pricing, and customized plans. They offer services including umbrella, identity theft, travel, mechanical breakdown, wedding and event, and Mexico auto insurance. The business holds a rating of 4.80 based on customer reviews.

Founded in 1988, Hipkins Insurance is a family-owned and operated company that has served the area for 31 years. Founder Richard Hipkins has been protecting South Carolinians for almost 50 years. He began his career as an Offensive Lineman for the University of SC, where he was the starting Right Offensive Tackle on the 1969 ACC Championship team. After working in corporate insurance and outside sales, he established the firm to offer accessible and personable insurance. The company aims to provide everyone with the same courtesy and respect it expects to receive. Agents assist clients with thorough rates for their insurance requirements, ensuring people know what they are getting and who they are getting it from.

Hipkins Insurance is located at 2028 Platt Springs Road in West Columbia, SC, at the corner of Brooks Avenue and Platt Springs Road near the Tri-City Leisure Center. The office can be contacted by phone, email, or fax. Inquiries received over the weekend are processed on the next business day. The company reserves the right to close on Federal, State, and Christian holidays, and it closes the weeks of July 4th and Christmas annually.

The business is known for its positive rating from the customers who have reviewed it. This reflects the reputation of the firm as a trusted local provider. The family-owned nature of the company and its long history of service contribute to its standing in the community.

With over three decades of experience and a family-owned approach, Hipkins Insurance delivers personalized coverage solutions to residents of West Columbia, SC.

Hipkins Insurance is located on Platt Springs Road in West Columbia, SC, about 0.6 miles from Airport Boulevard and near the United States Post Office.

BizScoreAI assigns Hipkins Insurance a Performance score of 76 out of 100, which measures website loading speed to keep visitors on the page and aids search engine ranking. The business also receives a Discoverability score of 75 out of 100, ensuring AI crawlers can find every page so the business can be recommended by AI assistants.

Score Summary

BizScoreAI scanned the website hipkins.com on August 23, 2026. Hipkins Insurance has a BizScore of 44 out of 100.

  • AI Visibility20 out of 100
  • SEO67 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 10 of 20 points.

Website audit sub-scores (out of 100): On-Page 57, Technical 73, Performance 76, Content 61.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 7 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hipkins Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

20 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
57/100
Technical
73/100
Performance
76/100
Content
61/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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