35 / 100

BizScore

How we score
13
AI Visibility
17
AI Ready
—
AI Agent ReadinessNot audited yet
43
SEO Performance
—
Freshness
80
Google Rating
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Contact Information

Location

About Goodwill of West Columbia

Goodwill is a thrift store in West Columbia, SC, offering gently-used goods such as clothes, furniture, and electronics for sale. The proceeds from these sales support career training and placement services for individuals across various industries. Goodwill serves the local community by providing comprehensive resources to help people improve their lives through work. They have over 40 retail stores and offer a range of vocational programs including healthcare, transportation & logistics, skilled trades, clean tech acceleration, and technology training. With a rating of 4.00 based on 546 reviews, Goodwill is highly regarded for its services.

Goodwill operates as more than just a not-for-profit; it fosters material and economic sustainability by accepting gently-used goods and using the proceeds to fund career training programs. Their mission includes providing access to life-changing career training and job placement services through their retail stores, specialty shops, donation centers, and Career and Training Centers located in 16 Upstate and Midlands counties.

Goodwill has thorough, well-documented business information available online, making it easy for the community to find detailed resources about its mission, leadership, history, and financials. This transparency enhances their standing as a reliable and accessible organization within the local area.

Goodwill’s strong commitment to providing comprehensive career services makes them an essential resource in West Columbia, SC. Their extensive network of training centers and retail stores supports both employment opportunities and sustainable shopping options for the community.

Services:

  • Career Services
  • Donation Management
  • Employer Services
  • Retail Operations
  • Vocational Services

Score Summary

BizScoreAI scanned the website goodwillsc.org on June 16, 2026. Goodwill of West Columbia has a BizScore of 35 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility13 out of 100
  • SEO43 out of 100
  • Google rating4.0 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 66, Technical 29, Performance 66, Content 10.

Strengths: 2 checks passed. AI Content Blocking, About/Team Page.

Areas to improve: 8 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), AI-Parseable Headings (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Goodwill of West Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

13 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
20/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

43 /100
On-Page
66/100
Technical
29/100
Performance
66/100
Content
10/100

Ways to improve this score

Improve Content
Improve Technical
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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