As the Page Turns
Run a free full auditContact Information
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Address
3 Plaza Dr
Travelers Rest, SC 29690 -
Phone
(864) 834-8100 -
Facebook page
facebook.com/asthepageturnsbooks -
Google Reviews
4.7 out of 5 stars from 167 Google reviews
Location
About As the Page Turns
As the Page Turns is a book store in Travelers Rest, SC, located at 3 Plaza Dr. It holds a rating of 4.70 based on 167 reviews.
The independently owned and female-run business has operated in Travelers Rest since 2008. Founder Lisa Nichols opened the shop in a small 800-square-foot building, establishing a model focused on daily inventory turnover through used book trade credits. Amy Williams, who began as a customer in 2011, took over ownership after Nichols retired in 2021. Williams has expanded the store’s offerings to include Author and Artisan markets, Poe Nights, Romance Reader Meet-Ups, and Cozy Mystery Day. Alex serves as the manager, handling creative aspects such as window displays and social media. The store moved to 32 S Main Street in 2020 before relocating to 3 Plaza Drive on October 1, 2025.
The shop stocks new books at 15% off the cover price and can order new or used titles for customers at the same in-store price. It also sells gift cards for in-store use, which expire one year after purchase. The business hosts the As the Page Turns Social Club for adults aged 65 and older, offering a weekly meet-up for coffee and conversation on Tuesdays from 10:30 to 11:30 am.
The business maintains a strong local reputation, reflected in consistently high customer ratings. It has an established track record built on a large base of customer reviews.
As the Page Turns combines a deep history of community-focused bookselling with active local events in Travelers Rest.
BizScoreAI gives As the Page Turns a Technical score of 89 out of 100, which measures whether the website is technically sound, secure and indexable so search engines can read it without errors. The business also earns a Discoverability score of 75 out of 100, which measures whether AI crawlers are allowed in and can find every page of the website. This is the first step before any AI assistant can recommend the business.
Services:
- Book Sales (New & Used)
- Community Engagement
- Event Hosting
- K-Pop Merchandise
- Stationery Items
Score Summary
BizScoreAI scanned the website asthepageturnsbooks.myshopify.com on June 18, 2026. As the Page Turns has a BizScore of 64 out of 100.
- AI Visibility50 out of 100
- SEO73 out of 100
- Google rating4.7 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 10 of 20 points.
Website audit sub-scores (out of 100): On-Page 64, Technical 89, Performance 78, Content 59.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Meta Description (failed), Speakable Schema (warning), Author Signals (warning).
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Browse: Businesses in Travelers Rest, SC · Book Store in SC · Businesses in SC
AI engine reads
Read by AI engines 3 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact As the Page Turns
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