Swansea Bait, Tackle, Farmacy & Feed

Fishing store Swansea, SC
58 / 100

BizScore

How we score
38
AI Visibility
—
AI Agent ReadinessNot audited yet
82
SEO Performance
—
Google Rating

Contact Information

Location

About Swansea Bait, Tackle, Farmacy & Feed

Swansea Bait, Tackle, Farmacy & Feed is a fishing store in Swansea, SC, located at 633 St Matthews Rd. The family-owned business serves the local community with a diverse inventory of fishing tackle, bait, and outdoor gear, alongside livestock and pet feed, and locally raised meats. Customers can find trusted feed brands such as Orangeburg Milling Co., Banks Mill Feeds, Pro Heritage, Diamond, Victor, The Pride, Showtime, SPORTMiX, Black Gold, Valu-Pak, and Bartlett for dogs, cats, horses, cattle, chickens, gamebirds, and hogs. The store also stocks fishing equipment from Zoom, Roboworm, Culprit, Zebco, Strike King, and Creme, as well as ammunition and knives from Remington, Winchester, Federal, Hornady, Norma, Buck, Old Timer, and Browning. In addition to outdoor supplies, the shop offers USDA Angus beef and pork from Rolling Hills Ranch, seasonings, sauces, rubs, salsa, cheese dip, and household items. The business holds a rating of 4.8 based on 100 reviews.

The store features a unique selection of products that extends beyond typical bait and tackle offerings. It carries local USDA Angus beef and pork from Rolling Hills Ranch, a 200-acre facility founded by Jud and Christy Smith in 2015. The ranch raises USDA Angus/Beefmaster/Herford cross cattle without growth hormones, antibiotics, or steroids. The store also provides an ice machine available 24/7 for coolers and road trips. Customers can request special items, and the staff includes Mr. Phil, who has over sixty years of fishing experience and assists with hunting dogs and chickens. The shop also sells furniture, home decor, glassware, and wall hangings in an area called the Cricket Room. It is a retail partner for Straight Up Southern, Palmetto Shirt Co., Lily Grace, Itsa Girl Thing, and Topwater clothing line. The store is open Monday through Saturday from 6:00 AM to 6:00 PM.

Swansea Bait, Tackle, Farmacy & Feed combines decades of fishing expertise with a commitment to local, high-quality products in Swansea.

Located on St Matthews Rd, the store is about half a mile from Redmond Mill Road and East 1st Street. It sits less than half a mile from Swansea High School and Doug Bennett Stadium.

BizScoreAI gives the business a Performance score of 96 out of 100, which reflects fast website loading that keeps visitors engaged and aids search ranking. The business also earns a Discoverability score of 75 out of 100, ensuring AI crawlers can access all pages so the store can be recommended by AI assistants.

Score Summary

BizScoreAI scanned the website swanseabtf.com on October 15, 2026. Swansea Bait, Tackle, Farmacy & Feed has a BizScore of 58 out of 100.

  • AI Visibility38 out of 100
  • SEO82 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 70, Technical 89, Performance 79, Content 73.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, XML Sitemap.

Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Meta Description (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), About/Team Page (warning), Author Signals (warning).

Contact Swansea Bait, Tackle, Farmacy & Feed

AI Visibility Score

How visible is this business to AI-powered search engines

38 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
57/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Google Business Profile Link
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SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
70/100
Technical
89/100
Performance
79/100
Content
73/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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