General Wholesale

General Wholesale is a beer distributor in Spartanburg, SC, serving local bars, restaurants, and retail establishments with a diverse selection of beer, wine, and spirits. The company has operated in the region since 1980, when it acquired the Stroh/Pabst/Schlitz business in Spartanburg, and continues to distribute major brands including Miller Brewing Company and Coors Brewing Company. With a long-standing presence in the Southeast, General Wholesale maintains a statewide footprint in Georgia and Florida, while focusing on beer distribution in Spartanburg. The company holds a 3.50 rating based on 16 reviews, reflecting its consistent service to customers across the region.

Founded in 1947 by Robert Earl Howard in Atlanta, General Wholesale began as a spirits distributor before expanding into beer and wine. Over the decades, the company grew through strategic acquisitions and leadership transitions, including the 1963 entry of Bill Young, who guided the business through expansion. By the 1980s, the company had established a strong presence in Spartanburg and later diversified into brokerage operations across Alabama and Mississippi. In 2016, those brokerage operations were sold, allowing the company to focus on core wholesale distribution. The company emphasizes integrity, innovation, and community commitment, striving to provide the highest quality service and representation for its supplier partners.

Located on Howard Street in Spartanburg, General Wholesale sits just a short drive from Veterans Parkway and the Spartanburg County Sheriff's Office, with nearby landmarks including Asheville Highway and Hearon Circle. The business is within a half-mile of Lone Oak Elementary School and less than a mile from the Claradon Hills neighborhood.

Though no specific score strengths are listed, the company’s decades-long operation, regional distribution network, and continued presence in the community underscore its reliability and established role in the beverage wholesale industry. General Wholesale remains a key supplier in Spartanburg, supporting local businesses with a broad range of quality brands.

Services:

• Beer and Wine Distribution
• Non-Alcoholic Beverage Distribution
• Sales and Marketing Services
• Spirits Distribution