Run a free full auditGeneral Wholesale is a beer distributor in Spartanburg, SC, located at 8025 Howard St. The company serves the southeast United States with a diverse supply of beer, wine, spirits, and non-alcoholic brands. It holds a rating of 3.50 based on 16 reviews. Robert Earl Howard founded General Wholesale Company on January 23, 1947, in Atlanta, Georgia, initially operating as a spirits distributor. Following his passing in 1965, his son-in-law Bill Young assumed management. Young’s sons, Bill Jr., Howard, and Steve, later joined the business after college. In 1980, the family acquired the Stroh/Pabst/Schlitz business in Spartanburg, SC. The company expanded its portfolio to include Coors Brewing Company and, in 2006, the Miller Brewing Company portfolio. While the company previously operated brokerage services in Alabama and Mississippi, those operations were sold in 2016. Today, General Wholesale Company functions as a beer, wine, spirits, and non-alcoholic wholesaler in Georgia, a beer wholesaler in Spartanburg, SC, and a beer and wine wholesaler in Florida. The company has received multiple industry recognitions, including the 2017 National Largest Off-Premise Distribution Gain Award from Constellation Brands Beer Division, the 2018 and 2019 Pabst Brewing Company #1 Schlitz Malt Liquor Distributor in America Award, and the 2018 Constellation Brands Beer Division 6 Million Case Award. General Wholesale brings decades of distribution experience and a broad portfolio of national brands to the Spartanburg market.
General Wholesale sits on Howard St in Spartanburg, SC, just a tenth of a mile from Veterans Parkway and the Spartanburg County Sheriff's Office. It is also located near Asheville Highway and Hearon Circle, with Lone Oak Elementary School and Claradon Hills within a short distance.
BizScoreAI gives General Wholesale a technical score of 90 out of 100, ensuring the website is secure and readable for search engines. The business also holds a discoverability score of 75 out of 100, which allows AI crawlers to access every page and reach potential customers through AI assistants.
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BizScoreAI scanned the website generalwholesalecompany.com on June 15, 2026. General Wholesale has a BizScore of 52 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 6 of 20 points.
Website audit sub-scores (out of 100): On-Page 69, Technical 94, Performance 95, Content 38.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, XML Sitemap.
Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
Read by AI engines 1 time in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business