51 / 100

BizScore

How we score
32
AI Visibility
36
AI Ready
—
AI Agent ReadinessNot audited yet
63
SEO Performance
40
Freshness
98
Google Rating
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Contact Information

Location

About Rustic II Refined

Rustic II Refined is a home goods store in Simpsonville, SC. They specialize in thoughtfully curated finds that provide a personal and inspiring shopping experience. With over two decades of experience, Rustic II Refined serves the FIVE FORKS area of Simpsonville and surrounding regions. Their offerings include both online and in-store selections, with an emphasis on quality and care in every piece they choose. The store boasts a 4.90 rating based on 97 reviews.

Rustic II Refined is owned and operated by the Minten family, who have been in business since opening their first storefront in 2000. Originally from Wisconsin, the family relocated to SC where they continue to manage every aspect of the store, from buying to displays. This hands-on approach ensures a personalized touch that customers can feel throughout their shopping experience.

The thorough and well-documented information available online about Rustic II Refined makes it easy for potential customers to learn more about the business and its offerings.

Rustic II Refined stands out as a family-owned gem in Simpsonville, offering a unique blend of quality home goods that reflect both rustic charm and refined taste. Their dedication to personal service sets them apart as a must-visit destination for those seeking distinctive home decor options in SC.

Score Summary

BizScoreAI scanned the website rustic2refinedsc.com on May 5, 2026. Rustic II Refined has a BizScore of 51 out of 100. The website audit behind the SEO score ran on October 22, 2026.

  • AI Visibility32 out of 100
  • SEO63 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 1 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 49, Technical 86, Performance 70, Content 48.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Speakable Schema (warning), Weak Heading Structure (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Rustic II Refined

AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
3/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

63 /100
On-Page
49/100
Technical
86/100
Performance
70/100
Content
48/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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