Umberto's at Barefoot Landing

Italian Restaurant North Myrtle Beach, SC
45 / 100

BizScore

Top 16% How we score
23
AI Visibility
13
AI Ready
—
AI Agent ReadinessNot audited yet
63
SEO Performance
40
Freshness
—
Google Rating
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Contact Information

Location

About Umberto's at Barefoot Landing

Umberto's at Barefoot Landing is an Italian Restaurant in North Myrtle Beach, SC. This family-owned and operated trattoria, originally from Pittsburgh, has been in business since 1988. The establishment maintains its Pittsburgh heritage in its food and atmosphere, aiming to provide exceptional food and service with a personal touch. The menu features coastal Italian traditions alongside classic Italian dishes. Offerings include jumbo shrimp sautéed in lemon, garlic, and white wine with parsley, and seafood pastas with shrimp, scallops, calamari, fresh clams, and mussels in red or white sauce. Meat selections include a 1 1/4 lb. Provimi T-Bone, available in 12 oz, 16 oz, and 24 oz sizes, as well as a 16 oz New York Strip.

The kitchen prepares a variety of veal and chicken specialties. These include veal stuffed with prosciutto and provolone sautéed in white wine, garlic, lemon butter, and fresh mushrooms; veal sautéed in white wine, lemon butter, capers, and fresh mushrooms; and veal cutlets sautéed in white wine, garlic, tomatoes, cherry peppers, with melted provolone cheese and fresh basil. Other options include boneless chicken breast sautéed with marsala wine, veal cutlets with artichokes and black olives, and tender breaded cutlets topped with marinara sauce and melted provolone. The menu also features layers of pasta, ground beef, Italian sausage, and ricotta cheese with homemade meat sauce.

Steak lovers can order the Provimi T-Bone or a 16 oz New York Strip topped with two center-cut pork chops and smothered with sautéed peppers, onions, and mushrooms. The house specialty is a tender braised veal shank cut lengthwise in-house and topped with fresh rosemary, garlic, roasted peppers, mushrooms, and onions. Additional dishes include five raviolis and three jumbo shrimp in a spicy vodka sauce, and boneless chicken breast lightly sautéed with fresh mushrooms and marsala wine. Reservations can be made by calling (843) 272-1176.

The restaurant has served the North Myrtle Beach area for nearly 30 years, maintaining its family-owned status since its founding in 1988. Its long-standing presence and consistent family operation reflect a dedication to its Pittsburgh-Italian roots and its commitment to providing exceptional food and service with a personal touch.

Umberto's at Barefoot Landing combines its deep Pittsburgh-Italian heritage with the coastal setting of North Myrtle Beach to deliver a distinctive dining experience that has welcomed customers for nearly three decades.

BizScoreAI awarded Umberto's at Barefoot Landing a Schema & Structure score of 100 out of 100. This excellent rating confirms that the website uses structured data and clear headings to help AI assistants and search engines understand the business offerings. The restaurant also achieved a solid Technical score of 76 out of 100. The website is technically sound, secure, and indexable for search engines.

Services:

  • Chops
  • Family style dining
  • Italian dishes
  • Seafood
  • Steaks

Score Summary

BizScoreAI scanned the website umbertos.com on June 12, 2026. Umberto's at Barefoot Landing has a BizScore of 45 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility23 out of 100
  • SEO63 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 6 of 20 points.

Website audit sub-scores (out of 100): On-Page 58, Technical 70, Performance 65, Content 59.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Umberto's at Barefoot Landing

AI Visibility Score

How visible is this business to AI-powered search engines

23 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
23/100
AI Trust Signals
30/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

63 /100
On-Page
58/100
Technical
70/100
Performance
65/100
Content
59/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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