Strand Hospitality Services

Strand Hospitality Services is a hotel management company in Myrtle Beach, SC, located at 1101 Johnson Ave. Suite 301. The firm provides innovative, practical, and profitable methods for improving hotel property operations, focusing on producing solid financial results and delivering quality services through responsible asset management. With a portfolio of more than 30 high-quality hotels, the company specializes in the two to four-star hotel segments and is approved to operate properties under leading brand families including Marriott, Hilton, Wyndham, Choice, and InterContinental Hotel Group. Strand supports operations centers in Charlotte, Myrtle Beach, and Atlanta.

Founded in 1969, the company began as a developer and owner of full-service Holiday Inn resorts before growing through third-party management. Its management services span the entire hotel investment cycle, covering accounting, sales and marketing, food and beverage, human resources, auditing, revenue management, and distressed hotel management. The firm utilizes a centralized accounting department that maintains accounts in conformity with the Uniform System of Accounts for the Lodging Industry. Chief Financial Officer John A. Johnson, CPA, and his staff handle multi-property accounting, providing daily solutions, training, and payroll coordination. The food and beverage operations focus on guest experience and revenue maximization through vendor evaluation and brand-established relationships.

John Pharr has led the company since 1984, earning recognition as Hotelier of the Year by the Myrtle Beach Hospitality Association. He holds an MBA from Webster University and an undergraduate degree from Michigan State University. Pharr retired as a Colonel in the United States Air Force Reserve and serves on the boards of National Golf Course Management and Myrtle Beach National Companies. The company is part of Pharr, a Family of Companies, which encompasses a group of five family-owned businesses. Strand also engages in community service, partnering with St. Jude Children's Research Hospital to raise funds for children with cancer.

Strand Hospitality Services has served the industry for over 50 years, building a reputation for proven excellence in hospitality management. The company is recognized for its ability to improve property performance through targeted marketing, revenue management, and strong leadership. Its long-standing presence in the industry and diverse portfolio of managed brands reflect its deep expertise in the hotel sector.

With five decades of experience managing properties across multiple brand families, Strand Hospitality Services remains a cornerstone of hotel management in Myrtle Beach, SC.

Strand Hospitality Services is located on Johnson Avenue, about a tenth of a mile from Stage Left Theatre Company and The Market Common.

BizScoreAI assigns the business a Performance score of 77 out of 100, which measures website loading speed to keep visitors engaged and aid search rankings. The company holds a Discoverability score of 75 out of 100.

Services:

• Accounting
• Management Services
• Sales & Marketing