Southern Wine & Spirits of Myrtle Beach

Southern Wine & Spirits is a beverage distributor in Myrtle Beach, SC, serving licensed on- and off-premise businesses with a comprehensive portfolio of wines, spirits, beer, and non-alcoholic products. The company operates across 47 U.S. markets, Canada, the Caribbean, and South America, providing tailored distribution, logistics, and data-driven solutions to help retailers and suppliers grow. Its service area includes Myrtle Beach and surrounding regions, where it supports restaurants, bars, and retail establishments with reliable, timely deliveries and strategic business insights. The company is recognized for its extensive brand selection, operational efficiency, and digital tools like Proof®, an online platform used for ordering, managing accounts, and accessing promotions.

Southern Wine & Spirits traces its roots to 1909 with the founding of Glazer’s beginnings in Dallas, evolving through decades of expansion and innovation. The company was formally established as Southern Wine & Spirits of America, Inc. in Miami in 1968 and became the largest U.S. beverage alcohol wholesaler by 1992. In 2016, it merged into Southern Glazer’s Wine & Spirits, forming a unified North American distribution network. The company operates through specialized divisions, Craft Collection, Luxury Spirits, Signature Fine Wines & Spirits, Travel Retail Sales & Export, and SG Ventures, each designed to meet the unique needs of distinct market segments. It emphasizes a culture of innovation, integrity, and community impact, supported by a strong commitment to sustainability, safety, and ethical operations.

The business stands out for its consistently thorough and well-documented presence across digital platforms, with detailed information available on its history, operations, services, and strategic initiatives. Its digital infrastructure, including the Proof® platform, enables seamless ordering and business management, while its data analytics and supply chain technologies support efficient, scalable operations. The company’s long-standing reputation and extensive reach underscore its role as a foundational partner in the beverage alcohol industry.

In Myrtle Beach, Southern Wine & Spirits plays a vital role in supporting the local hospitality and retail sectors, ensuring that businesses have access to a diverse, high-quality selection of beverages and the tools needed to thrive in a competitive market.

Services:

• Fleet advertising solutions
• Logistics and supply chain management
• Market trend analysis and insights
• Premium wine and spirits distribution
• Retailer partnership and support