Pura Vida

Pura Vida is a jewelry store in Myrtle Beach, SC, located at 1183 Celebrity Cir #410. The business offers a wide range of accessories including bracelets, charms, rings, necklaces, personalized anklets, earrings, and sunglasses. Their inventory features wax-coated string styles that are 100% waterproof and handwoven, as well as metal styles crafted from stainless steel or brass with PVD gold plating. The store also carries summer essentials such as yarn-dyed cotton towels and bio-based sunglasses. Pura Vida holds a rating of 3.70 based on 35 reviews. The brand identifies as the maker of the original friendship bracelet, emphasizing pieces designed to be shared and stacked. Their string jewelry is wax-coated for durability and long-lasting color, while metal pieces feature tarnish-resistant materials and hypoallergenic construction for all-day comfort. Customers can purchase individual items like the Laguna Sol and Monica Glow sunglasses, which utilize lightweight bio-based frames, or join the Bracelet Club for monthly deliveries of surprise bracelets. Custom orders are available for fundraising, sports teams, or special occasions, with a minimum of 25 bracelets per design. These custom pieces are handcrafted by global artisans and take approximately five to six weeks to produce. Returns are generally final sale, though some orders with specific checkout protections may be eligible for exchange within 30 days. Pura Vida maintains a steady record of repeat and referred customers, reflecting a reputation for durable, colorful accessories that appeal to those seeking shareable jewelry. The combination of waterproof string styles and customizable options supports its standing as a destination for everyday wear and special occasion gifts. Pura Vida brings its signature stackable bracelets and waterproof accessories to the beachside community of Myrtle Beach, offering customers durable, handcrafted jewelry and summer essentials.

Pura Vida sits on Celebrity Circle, just a tenth of a mile from Robert M. Grissom Parkway and within easy reach of Ripley's Aquarium and Lake Broadway.

BizScoreAI awarded the business a perfect 100 out of 100 for Discoverability, ensuring AI crawlers can access every page so the store is available for recommendations. The On-Page score of 88 out of 100 shows that titles and descriptions are optimized to match customer searches. The business ranks number 3 of 21 Jewelry store businesses that BizScoreAI has scored in Myrtle Beach.

Services:

• Bracelets
• Earrings
• Necklaces
• Personalized Jewelry
• Rings