Run a free full auditThe Latest Kraez is a bakery and catering service in Longmeadow, MA, located at 469 Longmeadow St. The business is women-owned and operated by Rachael, who holds a Bachelor's Degree in Food & Beverage Entrepreneurship from Johnson & Wales University and an Associate degree in Baking & Pastry Arts. The company serves the Longmeadow area and surrounding communities for events such as birthdays, weddings, graduations, and holidays.
The shop offers a variety of baked goods, including custom cakes, pastries, breakfast items, and cookies. Available cake flavors include vanilla, carrot, and chocolate, with options for cream cheese, peanut butter, or caramel frostings. The business also provides gluten-free and vegan cakes, which carry an additional fee. Customers can preorder balloons for pickup with their cake orders. The bakery features a dessert truck that travels to social media events and other locations.
In addition to cake services, The Latest Kraez sells fresh desserts, scones, and muffins. The menu includes coffee and various syrup flavors such as vanilla, caramel, brown sugar cinnamon, and hazelnut. The business accepts custom cookie orders with a minimum of one dozen. All custom orders require a 50% deposit. Orders cancelled within 48 hours of pickup are non-refundable. The company provides free consultations for upcoming events.
The business is located on Osceola Street in Myrtle Beach, just a tenth of a mile from Mr. Joe White Avenue and the Sandygate neighborhood. It is also situated near Robert M. Grissom Parkway and within a short distance of the Canal Street Recreation Center and Lyons Cove Park.
BizScoreAI awarded a technical score of 93 out of 100, which ensures the website is secure and easily readable by search engines. The platform also gave a discoverability score of 75 out of 100, confirming that AI crawlers can access every page to help potential customers find the business.
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BizScoreAI scanned the website helpnewdirections.org on September 26, 2026. New Directions of Horry County has a BizScore of 55 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 66, Technical 93, Performance 68, Content 49.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 12 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning), Author Signals (warning).