Merrill Lynch Financial Advisor Scott Hurston

Financial planner Myrtle Beach, SC
61 / 100

BizScore

How we score
54
AI Visibility
30
AI Ready
—
AI Agent ReadinessNot audited yet
69
SEO Performance
—
Freshness
80
Google Rating
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Contact Information

Location

About Merrill Lynch Financial Advisor Scott Hurston

Merrill Lynch Financial Advisor Scott Hurston is a financial planner in Myrtle Beach, SC. With over 35 years of experience as a financial advisor, Scott focuses on providing clients with individually tailored approaches to financial strategies. He aims to develop strong ongoing relationships with each client and provide sound guidance as life situations change. His responsibility is to help clients build a solid foundation for making financial decisions with confidence. Scott works with individuals and families, incorporating education and retirement planning, estate planning services in conjunction with their attorneys, life insurance analysis, and fixed income investing. He holds the CERTIFIED FINANCIAL PLANNER designation and completed an executive education program for financial advisors at the Wharton School of Business, University of Pennsylvania.

Scott lives in Myrtle Beach and participates in the communities he serves, which drives his interest in volunteering with local organizations. His mission is to understand what matters most to clients, asking thoughtful questions and listening carefully to understand where their wealth stands today and where they would like it to be tomorrow. He helps design and implement personalized plans intended to help families pursue financial goals while managing investment risk. His approach focuses on potential solutions that can help turn goals into reality by bringing fresh perspectives to financial life. As a Merrill advisor, he provides access to the investing insights of Merrill and the banking capabilities of Bank of America to help clients make informed decisions as they pursue their goals.

The business holds a rating of 4.00 based on 1 review. Scott Hurston serves the Myrtle Beach area with a focus on personalized wealth management strategies consistent with unique objectives and risk reward tolerance.

Services:

  • Education and Retirement Planning
  • Estate Planning Services
  • Fixed Income Investing
  • Life Insurance Analysis
  • Personalized Financial Strategy
  • estate planning services
  • guidance on concentrated stock positions
  • retirement income planning

Score Summary

BizScoreAI scanned the website advisor.ml.com on June 12, 2026. Merrill Lynch Financial Advisor Scott Hurston has a BizScore of 61 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility54 out of 100
  • SEO69 out of 100
  • Google rating4.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 12 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 13 of 20 points.

Website audit sub-scores (out of 100): On-Page 69, Technical 86, Performance 70, Content 50.

Strengths: 8 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Speakable Schema, Q&A Content, Meta Description, XML Sitemap, Author Signals.

Areas to improve: 4 checks. llms.txt (failed), FAQPage Schema (failed), AI-Parseable Headings (warning), About/Team Page (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Merrill Lynch Financial Advisor Scott Hurston

AI Visibility Score

How visible is this business to AI-powered search engines

54 /100
AI Discovery
40/100
Structured Data
48/100
Content Readiness
63/100
AI Trust Signals
65/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
About/Team Page Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

69 /100
On-Page
69/100
Technical
86/100
Performance
70/100
Content
50/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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