IT'SUGAR Myrtle Beach
BizScore
Contact Information
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Address
Myrtle Beach, SC, SC, 29577 -
Phone
(843) 913-8067 -
Website
itsugar.com
Location
About IT'SUGAR Myrtle Beach
IT'SUGAR Myrtle Beach is a candy store in Myrtle Beach, SC, offering an energetic and playful experience centered around bold, unique confections and retro treats. Known for its vibrant atmosphere and wide selection of specialty candies, the store serves locals and visitors alike with popular items like Black Death Ultra Sours, Mr. Simms candy mixes, and other trending sweets. With a strong presence across the U.S. and Canada, the Myrtle Beach location is part of a larger network dedicated to turning candy into an entertaining event. The store holds a 4.50 rating based on 1,798 reviews, reflecting consistent customer satisfaction and a trusted reputation.
IT'SUGAR Myrtle Beach is part of a larger brand founded in 2006 by candy veteran Jeff Rubin, who envisioned a retail experience that blends humor, pop culture, and sugar-filled fun. The company describes itself as a “retailtainer”, a place that goes beyond selling candy to deliver joy, spontaneity, and a sense of freedom. In 2017, BBX Sweet Holdings invested in the brand, supporting the expansion of flagship locations, including a 24,000-square-foot, three-floor Candy Department Store. The Myrtle Beach shop embodies this spirit, offering a space where customers can explore unusual flavors, indulge in nostalgic treats, and enjoy a playful escape from everyday routines.
The store is located on the bustling boardwalk area of Myrtle Beach, situated along the city’s main coastal road and positioned within easy reach of the beach and other major tourist attractions. Its location makes it a popular stop for visitors seeking both sweet treats and a memorable experience.
With a strong reputation backed by a large volume of customer reviews and a long-standing presence in the retail candy space, IT'SUGAR Myrtle Beach stands out as a destination for fun, flavor, and unforgettable indulgence. It continues to be a favorite among those looking for more than just candy, offering a joyful, unapologetic celebration of sugar and spontaneity in the heart of the coast.