Century 21 The Harrelson Group – Abe Safa Team

Century 21 The Harrelson Group - Abe Safa Team is a corporate office in Myrtle Beach, SC. The firm operates as a real estate brokerage specializing in residential sales, condo transactions, investment properties, and relocation services across Horry and Georgetown counties. Abe Safa, the lead agent, has served the Myrtle Beach area since 1988, accumulating over 35 years of local experience. The team handles primary residences, luxury properties, waterfront homes, and oceanfront condos. They serve first-time buyers, retirees, investors, and out-of-state owners selling remotely. Their service area covers the entire Grand Strand, including Myrtle Beach, North Myrtle Beach, Surfside Beach, Murrells Inlet, Pawleys Island, Conway, Carolina Forest, Garden City, Cherry Grove, and Crescent Beach.

The firm’s approach relies on data-driven market intelligence, with monthly reports tracking median sale prices, inventory levels, and pricing trends for single-family homes and condos. Abe Safa has completed over 1,300 successful transactions and sells more than 100 properties each year. The team offers full-service representation, including comparative market analyses, pricing strategy, and negotiation support. They provide specific guidance on condo ownership costs, such as HOA fees and special assessments, and assist investors in analyzing cap rates and navigating short-term rental regulations. For relocating buyers, the team offers neighborhood analysis, school district breakdowns, and virtual tours. The office also supports agent development, providing mentorship, marketing tools, and administrative support to new and experienced real estate professionals.

The office is located at 4210 River Oaks Dr Unit 5, Myrtle Beach, SC 29579. It sits on River Oaks Drive, about a quarter mile from International Drive and Flagpole Pond. The Carolina Bays Medical Office Building and Strand Urgent Care are also within a short distance, less than a third of a mile away.

Clients describe the team as calm under pressure and sharp in negotiation, noting that they provide honest advice rather than sales pitches. Testimonials highlight professional communication, rapid listing turnaround, and successful closings at full asking price. The team is known for keeping transactions grounded and focused, ensuring that deals move toward closing even when market conditions are challenging.

Century 21 The Harrelson Group - Abe Safa Team combines deep local knowledge with a disciplined, data-backed approach to real estate, serving the Grand Strand market with consistent results and transparent communication.

Services:

• Free Market Analysis
• Mortgage Calculator
• Mortgage Pre-Approval
• Personalized Home Search
• Property Tracking
• Stress-Free Selling