69 / 100

BizScore

How we score
50
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
83
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Bill Payne | First Home Mortgage

Bill Payne | First Home Mortgage is a mortgage lender in Mt Pleasant, SC. Bill Payne has lived in Mount Pleasant since 2004 and serves clients as a Loan Officer. Prior to becoming a Loan Officer in 2005, Bill worked for a private equity group in New York as a Controller for one of the venture groups focusing heavily on acquisitions. He accepted this role after serving as a Manager with the Assurance and Advisory Business division for Ernst & Young. There, his duties included providing strategic planning for SEC clients as well as guiding the board of directors on new government legislation. His background as a Certified Public Accountant and experience with private equity suit him very well for working with clients in this industry. He is a graduate of Birmingham-Southern College in Birmingham, Alabama, where he earned a Bachelor of Arts degree in Accounting. He, his wife Amy, son William, and daughter Hayes live in Mount Pleasant.

First Home Mortgage Corporation is a licensed, full service, residential lender. Beginning in 1990, with two offices and a handful of employees, its founder and CEO, David Waters, was dedicated to a common vision to stay independent and provide superior service. Since then, the company has grown into a financial institution of 24 offices serving 23 states in the North Eastern, Mid Atlantic, and Southern regions. Although First Home Mortgage continues to expand service locations, each of its locations is deeply rooted in its community and committed to helping local borrowers. The dedicated loan officers guide borrowers throughout the entire mortgage process and offer continued support long after a loan has closed. They take the time to understand the needs of their clients in order to find the best solutions, whether it is a first-time buyer or an experienced owner.

The company has built a reputation among business partners as being efficient, responsible and forthcoming. They keep all of their stakeholders informed during a transaction and deliver results, helping their partners succeed. The care and consideration taken in their lending practice is the reason why so many partners trust them with their clients. The dedicated team at First Home Mortgage is their greatest asset. They value each employee and continuously provide a supportive atmosphere within the corporate office as well as their branch locations. Together they work to provide the best experience for their borrowers.

The business holds a 5.00 rating based on 7 reviews.

Bill Payne | First Home Mortgage brings his accounting background and private equity experience to help Mt Pleasant residents navigate the mortgage process.

The Technical score measured by SEOScanPRO is 97 out of 100, which means the website is technically sound, secure, and indexable so search engines can read it without errors. The Discoverability score measured by SEOScanPRO is 75 out of 100, ensuring AI crawlers are allowed in and can find every page of the website, which is the first step before any AI assistant can recommend the business.

Services:

  • Home Financing
  • Loans & Programs
  • Purchasing Home
  • Purchasing Home Loans & Programs
  • Refinancing
  • Renovation & Construction
  • Renovation & Construction Resources

Score Summary

BizScoreAI scanned the website firsthome.com on June 17, 2026. Bill Payne | First Home Mortgage has a BizScore of 69 out of 100.

  • AI Visibility50 out of 100
  • SEO83 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 97, Performance 66, Content 89.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Author Signals (warning).

Contact Bill Payne | First Home Mortgage

AI Visibility Score

How visible is this business to AI-powered search engines

50 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
87/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

83 /100
On-Page
80/100
Technical
97/100
Performance
66/100
Content
89/100

Ways to improve this score

Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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