Run a free full auditThe Dance Dept. is a dance studio in Irmo, SC, located at 10629 Broad River Rd. It holds a rating of 4.30 based on 17 reviews. The studio was established in 1994 by Lauren Metts, who received her training under Ann Brodie at Calvert-Brodie School of Dance. Under her direction, the team won State Champions titles 10 years in a row and National Champions 8 times. She also founded the Dutch Fork HS Dazzler Dance Team and previously coached the dance team at the University of SC. Lauren worked for the dance division of NCA and later UDA for over a decade. NCA Danz awarded her National Instructor of the Year 3 years in a row. Classes begin in September and conclude with end-of-year shows in May at the Koger Center for the Arts. The studio uses the BAND app for communication, allowing parents to view videos and pictures from classes. The Dance Dept. offers instruction in ballet, tap, jazz, contemporary jazz, and combination classes including pre-tap, pre-jazz, pre-ballet, acro, and creative movement. Team Dance Dept. participates in 3 regional competitions each year. Dancers have performed at Walt Disney World, the NYC Macy's Thanksgiving Day Parade, and St. Patrick's Day in Dublin, Ireland. Team selection occurs through an audition process each May for dancers in Kindergarten through 12th grade. Madison Metts serves as Assistant Director and Allison Lewis handles Accounts Receivable.
Located at 10629 Broad River Rd, the studio sits just 0.1 mile from Broad River Road and 0.2 miles from Dutch Fork School Number 2.
BizScoreAI gives the website a Technical score of 89 out of 100, ensuring the site is secure and readable by search engines. The Discoverability score is 75 out of 100, which allows AI crawlers to find every page so the business can be recommended by AI assistants.
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BizScoreAI scanned the website dancedept.com on June 16, 2026. Dance Department has a BizScore of 48 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 0 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 64, Technical 85, Performance 98, Content 28.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (failed), Organization Schema (warning), Speakable Schema (warning), Weak Heading Structure (warning), Author Signals (warning).
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