Cassell Brothers Home Services of Irmo

Air conditioning contractor Irmo, SC
69 / 100

BizScore

How we score
55
AI Visibility
74
AI Ready
—
AI Agent ReadinessNot audited yet
80
SEO Performance
100
Freshness
98
Google Rating
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Contact Information

Location

About Cassell Brothers Home Services of Irmo

Cassell Brothers Home Services is a Air conditioning contractor in Irmo, SC. The company provides HVAC, plumbing, electrical and indoor‑air‑quality solutions to residential and commercial customers throughout the Midlands and CSRA. Its service list includes water‑heater replacement, leak repair, sewer installation, slab leaks, gas‑line repair and tank‑less water heaters, as well as heating services such as furnace repair, heat‑pump maintenance, thermostat service and geothermal systems. Air‑conditioning offerings cover ductless units, emergency AC, AC maintenance, repair, replacement, rooftop units, zone‑control systems and new installations. Air‑quality options feature filtration, dehumidifiers, humidifiers, duct repair and sealing, while electrical work includes generators, panel upgrades, rewiring and surge‑protector installation. The firm also serves commercial clients with HVAC, plumbing, pipe‑video inspection, grease‑trap and gas‑leak services. Cassell Brothers Home Services holds a 4.90 rating based on 6,455 reviews.

The business emphasizes same‑day service and emergency response, supported by flexible financing options and an annual service program called the Cassell Comfort Club. This program provides routine visits to keep heating, cooling and air‑quality systems operating efficiently year‑round. The company highlights its ability to address a wide range of system issues promptly and its commitment to offering financing that fits customer needs.

Located on Broad River Rd, the office sits just 0.2 miles from the main thoroughfare. It is a short distance from Dutch Fork School, about 0.7 miles away, and near H E Corley Elementary School, roughly 1.2 miles away. Rawls Creek runs approximately 1.4 miles from the site, with the Crestwell and Shoals Landing neighborhoods about 1.6 miles out.

Cassell Brothers Home Services enjoys a strong local reputation, reflected in its consistently high customer ratings, and an established track record built on a large base of customer reviews.

With extensive service capabilities and a reputation backed by thousands of satisfied clients, Cassell Brothers Home Services is a trusted air‑conditioning contractor for the Irmo community.

Services:

  • Commercial HVAC & Plumbing
  • Electrical Repairs
  • HVAC Solutions
  • Indoor Air Quality Solutions
  • Plumbing Services

Score Summary

BizScoreAI scanned the website cassellbros.com on June 16, 2026. Cassell Brothers Home Services of Irmo has a BizScore of 69 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility55 out of 100
  • SEO80 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 26 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 82, Technical 98, Performance 91, Content 50.

Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, Meta Description, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Cassell Brothers Home Services of Irmo

AI Visibility Score

How visible is this business to AI-powered search engines

55 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
87/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt
FAQPage Schema Missing
About/Team Page Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

80 /100
On-Page
82/100
Technical
98/100
Performance
91/100
Content
50/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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