Riteway Sales & Marketing

Riteway Sales & Marketing is a food broker in Greenville, SC. The company specializes in supermarket and grocery partnerships for consumer packaged goods and food products throughout the Southeastern United States. It serves grocers in Florida, Louisiana, Mississippi, Alabama, Georgia, North Carolina, SC, Tennessee, and Virginia.

Established in Central Florida and serving as a Publix food broker since 1981, the firm has over 45 years of industry experience. Its team includes a headquarters staff of 48 and a retail team of more than 250 people, representing a combined experience of over 550 years. The agency provides market-specific strategies utilizing insights technology to establish impactful promotions, shelf positioning, and pricing. Its marketing approach includes category management, space technology, social media initiatives, and enhanced data technologies to increase success at the shelf. Riteway ensures trial, purchase behavior, and market penetration for brands through collaborative goal-setting and a measured outcomes approach. The company delivers timely and accurate reporting to involve clients in every step of the process.

Riteway’s retail services focus on in-store execution through customized planograms and attractive displays to capture consumer attention. The firm works with local teams across the southeast to ensure clean, attractive, and alluring displays with customized in-store planograms. It maximizes client ROI by understanding which stores to visit and what activities to execute. The company provides timely insights and analytics specific to clients, customers, and locations. It relies on decades of expertise to forecast and explore options utilizing the latest technology, including distance shopping and at-home delivery.

The company has diversified its reach to include over a dozen other grocers beyond Publix. It has expanded its coverage area to the Carolinas and cemented its presence in the entire southeastern United States. Riteway prides itself on giving back to local communities where it lives and works. The firm has contributed to non-profits such as Don’t Miss A Beat in Jacksonville to support those with food insecurities. It has a long-time commitment to the Boys and Girls Clubs of Polk County, which provides an average of 10,600 meals to students after school each month.

Riteway Sales & Marketing combines decades of retail expertise with a dedicated team to help brands achieve growth objectives across the Southeast. Its tailored approach ensures that products reach consumers effectively in diverse markets.

The company is located on Verdae Boulevard, situated about a tenth of a mile from Laurens Road and near the Velo Verdae Apartments neighborhood. It is also close to Laurel Creek, approximately a third of a mile away, and within walking distance of Camperdown Academy.

BizScoreAI gives Riteway Sales & Marketing a Technical score of 89 out of 100. This strong rating shows the website is technically sound, secure, and indexable. It allows search engines to read the site without errors.

Services:

• Business Insights
• Coverage
• Headquarter Sales
• Retail Services
• Shopper Marketing