Run a free full auditMichael Pitts is a mortgage lender in Greenville, SC, serving clients throughout Upstate SC and all of North Carolina. He has been a mortgage industry professional since 1997, specializing in conventional, government, jumbo, and refinance loans. His approach emphasizes transparency throughout the loan process, helping clients feel confident and informed during home buying or refinancing transactions. He is a native of North Carolina and has lived in Greenville since 1989, where he continues to serve the community with a focus on personalized, client-centered service.
Michael Pitts is a licensed mortgage professional with NMLS#73449 and leads a team at Homeowners Financial Group, which was founded in 2004 with a mission to improve lives through exceptional mortgage service. The company emphasizes family, transparency, and community leadership, with a corporate culture centered on empowering clients and employees alike. Michael’s team includes licensed professionals such as Kyle Brown, who supports clients with a focus on convenience and clear communication. The company’s operations are based in a building on Laurens Road, where the team works to guide clients through every step of the mortgage journey.
The business is located on Laurens Road, about a tenth of a mile from the intersection with East Stone Avenue and within a short distance of Upstate Spine and Sport clinic and Richland Creek. The area is served by major roads including Laurens Road and East North Street, placing the office in a well-connected part of Greenville.
Michael Pitts is recognized for his long-standing commitment to client service and community involvement, including his work as a foster and adoptive parent. His dedication to transparency and client understanding has helped build lasting relationships with clients across the region.
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BizScoreAI scanned the website homeownersfg.com on June 15, 2026. Michael Pitts has a BizScore of 64 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 76, Technical 76, Performance 90, Content 68.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 4 checks. llms.txt (failed), Structured Data (failed), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Greenville, SC · Mortgage Lender in SC · Businesses in SC
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