60 / 100

BizScore

46
AI Visibility
AI Agent ReadinessNot audited yet
69
SEO Performance
100
Google Rating

Contact Information

Location

About Michael Pitts

Michael Pitts is a mortgage lender in Greenville, SC, serving clients throughout Upstate SC and all of North Carolina. He has been a mortgage industry professional since 1997, specializing in conventional, government, jumbo, and refinance loans. His approach emphasizes transparency throughout the loan process, helping clients feel confident and informed during home buying or refinancing transactions. He is a native of North Carolina and has lived in Greenville since 1989, where he continues to serve the community with a focus on personalized, client-centered service.

Michael Pitts is a licensed mortgage professional with NMLS#73449 and leads a team at Homeowners Financial Group, which was founded in 2004 with a mission to improve lives through exceptional mortgage service. The company emphasizes family, transparency, and community leadership, with a corporate culture centered on empowering clients and employees alike. Michael’s team includes licensed professionals such as Kyle Brown, who supports clients with a focus on convenience and clear communication. The company’s operations are based in a building on Laurens Road, where the team works to guide clients through every step of the mortgage journey.

The business is located on Laurens Road, about a tenth of a mile from the intersection with East Stone Avenue and within a short distance of Upstate Spine and Sport clinic and Richland Creek. The area is served by major roads including Laurens Road and East North Street, placing the office in a well-connected part of Greenville.

Michael Pitts is recognized for his long-standing commitment to client service and community involvement, including his work as a foster and adoptive parent. His dedication to transparency and client understanding has helped build lasting relationships with clients across the region.

Services:

  • Conventional Loans
  • Government Loans
  • Jumbo Loans
  • Refinance Loans

Contact Michael Pitts

AI Visibility Score

How visible is this business to AI-powered search engines

46 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
73/100
AI Trust Signals
70/100

Ways to improve this score

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Structured Data
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SEO Score

Technical SEO health and search engine optimization

69 /100
On-Page
71/100
Technical
79/100
Performance
66/100
Content
60/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

/100
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