64 / 100

BizScore

How we score
46
AI Visibility
65
AI Ready
—
AI Agent ReadinessNot audited yet
78
SEO Performance
100
Freshness
—
Google Rating
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Contact Information

Location

About Michael Pitts

Michael Pitts is a mortgage lender in Greenville, SC, serving clients throughout Upstate SC and all of North Carolina. He has been a mortgage industry professional since 1997, specializing in conventional, government, jumbo, and refinance loans. His approach emphasizes transparency throughout the loan process, helping clients feel confident and informed during home buying or refinancing transactions. He is a native of North Carolina and has lived in Greenville since 1989, where he continues to serve the community with a focus on personalized, client-centered service.

Michael Pitts is a licensed mortgage professional with NMLS#73449 and leads a team at Homeowners Financial Group, which was founded in 2004 with a mission to improve lives through exceptional mortgage service. The company emphasizes family, transparency, and community leadership, with a corporate culture centered on empowering clients and employees alike. Michael’s team includes licensed professionals such as Kyle Brown, who supports clients with a focus on convenience and clear communication. The company’s operations are based in a building on Laurens Road, where the team works to guide clients through every step of the mortgage journey.

The business is located on Laurens Road, about a tenth of a mile from the intersection with East Stone Avenue and within a short distance of Upstate Spine and Sport clinic and Richland Creek. The area is served by major roads including Laurens Road and East North Street, placing the office in a well-connected part of Greenville.

Michael Pitts is recognized for his long-standing commitment to client service and community involvement, including his work as a foster and adoptive parent. His dedication to transparency and client understanding has helped build lasting relationships with clients across the region.

Services:

  • Conventional Loans
  • Government Loans
  • Jumbo Loans
  • Refinance Loans

Score Summary

BizScoreAI scanned the website homeownersfg.com on June 15, 2026. Michael Pitts has a BizScore of 64 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility46 out of 100
  • SEO78 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 22 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 76, Technical 76, Performance 90, Content 68.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 4 checks. llms.txt (failed), Structured Data (failed), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Michael Pitts

AI Visibility Score

How visible is this business to AI-powered search engines

46 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
73/100
AI Trust Signals
70/100

Ways to improve this score

llms.txt Missing
Structured Data
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
76/100
Technical
76/100
Performance
90/100
Content
68/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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