Run a free full auditHincapie Sportswear is a sportswear store in Greenville, SC, located at 45 Pete Hollis Blvd. The company crafts cycling clothing and custom kits, offering a curated selection of cycling accessories and three-season outer layers designed to keep riders warm and dry. Hincapie jerseys are moisture-wicking and ultra-comfortable, catering to cyclists seeking high-performance gear. The business serves riders through its apparel, events, and hospitality, hosting visiting cyclists from around the world in its hotel and restaurant. It also manages a spring series of races and outfits a professional racing team, aiming to bring the cycling community together. Hincapie Sportswear was founded in 2003 by Rich Hincapie, who began with customers in SC including the Assaults on Mt. Mitchell and Marion. The company operates as a family-owned business, with every aspect from sales to production staying within the family. They design and manufacture premium cycling apparel in their own factory in Medellín, Colombia. The team consists of riders, makers, and dreamers who test all gear to ensure it meets the needs of racers and everyday cyclists. Products include the Men's Velocity Short Sleeve Jersey in various collaborations and the Men's and Women's HRC Short Sleeve Jerseys, which feature lightweight technical fabrics, race-ready fits, and secure pockets. The business hosts events such as its 15-year Fondo anniversary ride, connecting communities of like-minded riders through high-energy race weekends and long-distance rides. Hincapie emphasizes that it is a people-who-ride-bikes company, founded by a family passionate about the sport. Customers may return items within 30 days of purchase. Hincapie Sportswear combines its heritage as a family-run apparel maker with a deep commitment to the cycling community in Greenville, SC. By manufacturing its own gear and hosting events, it supports riders through every stage of their passion.
Hincapie Sportswear sits on Pete Hollis Boulevard, just steps from the Pete Hollis Statue and less than a tenth of a mile from Rutherford Street and Buncombe Street. The location is also near the Poe Mill Achievement Center, which is roughly two tenths of a mile away.
BizScoreAI gives Hincapie Sportswear a Content Quality score of 100 out of 100, which means the website clearly answers customer questions and provides descriptions that AI assistants can quote directly. The business also achieves a Technical score of 96 out of 100, ensuring the site is secure and easily readable by search engines. Additionally, Hincapie Sportswear ranks number 1 of 4 Sportswear store businesses that BizScoreAI has scored in Greenville.
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BizScoreAI scanned the website hincapie.com on September 30, 2026. Hincapie Sportswear has a BizScore of 73 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 14 of 20 points.
Website audit sub-scores (out of 100): On-Page 79, Technical 96, Performance 64, Content 66.
Strengths: 10 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Local Multimedia, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 7 checks. FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Author Signals (warning).
Browse: Businesses in Greenville, SC · Businesses in SC
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