Run a free full auditGreenville Gold & Silver is a gold dealer in Greenville, SC, located at 1637 Woodruff Rd. The business buys, sells, trades, and repairs gold, silver, platinum, and diamonds, including jewelry, loose diamonds, coins, bars, and silverware. Established in 2012, the shop is run by Dan Hilliard and his sons, Michael and Gregory. It holds a rating of 4.90 based on 436 reviews.
Mr. Dan Hilliard founded the business in Dahlonega, GA, before expanding to Greenville, SC, in 2012. He began by helping friends buy and sell precious metals, eventually making it a full-time career. Today, Dan has slowed his work schedule, allowing his sons, Mike and Greg, to largely take over operations. The family operates with a focus on treating customers like family, offering fair prices and cash on the spot. They test items right in front of customers and base prices on the wholesale melt value of the metals.
The shop buys and sells any karat of gold, silver, and platinum, as well as diamonds. Inventory includes gently used jewelry, investment metals like gold and silver bars and coins, and scrap. They also offer repair services for gold and silver items. Most inventory is melted down or sold wholesale, but they also sell re-sellable coins and bars at competitive prices. Customers can trade jewelry for investment metals or vice versa. The business accepts returns for online purchases within 3 days, while in-store sales are final unless exchanged for another item.
Greenville Gold & Silver maintains a strong local reputation, reflected in consistently high customer ratings and an established track record built on a large base of customer reviews.
Greenville Gold & Silver combines family experience with a transparent approach to precious metals, serving Greenville with integrity and fair pricing.
Greenville Gold & Silver sits on Woodruff Rd, just a short walk from the Mauldin Fire Station and Piano Central Studios.
BizScoreAI awarded the business a Discoverability score of 100 out of 100, which ensures AI crawlers can find every page of the website. The business also received an SEO Score of 83 out of 100, reflecting strong technical search health that helps search engines crawl and rank the site for local customers.
BizScoreAI scanned the website greenvillegoldandsilver.com on September 21, 2026. Greenville Gold & Silver has a BizScore of 73 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 17 of 30 points, AI Trust Signals 18 of 20 points.
Website audit sub-scores (out of 100): On-Page 80, Technical 83, Performance 83, Content 73.
Strengths: 11 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Google Business Profile Link, LocalBusiness Schema, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap, Author Signals.
Areas to improve: 6 checks. FAQPage Schema (failed), Third-Party Review Links (failed), Speakable Schema (warning), Hyperlocal Targeting (warning), Local Multimedia (warning), Q&A Content (warning).
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