Goodwill at the Trail

Thrift store Greenville, SC
37 / 100

BizScore

How we score
17
AI Visibility
30
AI Ready
—
AI Agent ReadinessNot audited yet
50
SEO Performance
—
Freshness
78
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About Goodwill at the Trail

Goodwill at the Trail is a thrift store in Greenville, SC. This location offers a reimagined shopping and community experience, featuring the rePLAY sports store where athletes can find quality second-chance gear such as jerseys, clubs, cleats, and kayaks. Every purchase made at this destination helps support the organization's mission of connecting individuals with employment and career services.

As a part of the larger Goodwill Industries of Upstate/Midlands SC network, this store operates as a non-profit dedicated to fostering economic sustainability. The organization accepts gently-used goods to fund various career training and placement programs. Beyond standard retail, the organization manages diverse initiatives including the SecondStory bookstore and specialized boutiques like Auten’s Loft, which features hand-picked designer and name-brand items.

The store is located on Haywood Road, directly connected to the iconic Swamp Rabbit Trail. It is situated near Laurel Creek and a short distance from Laurel School and the Laurel Creek Reserve.

Goodwill at the Trail is recognized for its mission-driven impact and its role in providing a unique community destination. The organization stands as a vital resource in the Upstate area, utilizing retail proceeds to provide life-changing career pathways in fields such as healthcare, technology, and skilled trades.

This unique shopping destination provides both sustainable retail options and essential community services to the Greenville area.

Services:

  • Career Services
  • Donation Acceptance
  • Donation Management
  • Employer Partnerships
  • Employer Services
  • Retail Operations
  • Retail Sales
  • Vocational Services

Score Summary

BizScoreAI scanned the website goodwillsc.org on June 4, 2026. Goodwill at the Trail has a BizScore of 37 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility17 out of 100
  • SEO50 out of 100
  • Google rating3.9 out of 5

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 10 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 55, Technical 29, Performance 56, Content 60.

Strengths: 2 checks passed. AI Content Blocking, About/Team Page.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Meta Description (failed), AI-Parseable Headings (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Goodwill at the Trail

AI Visibility Score

How visible is this business to AI-powered search engines

17 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
33/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

50 /100
On-Page
55/100
Technical
29/100
Performance
56/100
Content
60/100

Ways to improve this score

Improve Technical
Improve On-Page
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business