Run a free full auditContact Information
-
Address
700 Haywood Rd #2047
Greenville, SC 29607 -
Phone
(864) 297-9505 -
Website
fye.com -
Facebook page
facebook.com/FYE -
Google Reviews
4.0 out of 5 stars from 617 Google reviews
Location
About FYE
FYE is a variety store in Greenville, SC, offering a curated selection of pop culture and entertainment merchandise. The store serves fans and collectors with products spanning Funko Pop! figures, Pokémon cards, music, movies, apparel, and exclusive fandom-themed items. It specializes in collectibles from genres including Anime, Horror, and Super Hero, as well as lifestyle essentials, snacks, and entertainment media such as vinyl, DVDs, Blu-rays, and 4K Ultra HD films. Located in the Haywood Road corridor, FYE serves the local community and surrounding areas with a focus on fan-driven products and a dedicated retail experience. The store holds a 4.00 rating based on 617 customer reviews.
FYE operates as a leading specialty retailer of entertainment and pop culture merchandise, both in physical locations and online through FYE.com. The business emphasizes a unique entertainment experience by offering exclusive and sought-after products that connect customers to their favorite franchises. Its product range includes toys, collectibles, fashion, snacks, and media, with dedicated sections for K-Pop, Lego building kits, and Japanese candies. The store supports customer engagement through digital tools like email subscriptions and online ordering, with a website designed to reflect its mission of being a destination for pop culture enthusiasts.
FYE is situated on Haywood Road, approximately 37 meters from the intersection with Woods Crossing Road. It lies within a short distance of AFC Urgent Care, a FedEx facility, Goldfish Swim School, and Laurel Creek, placing it in a mixed-use corridor near essential services and local amenities. The store’s proximity to these landmarks underscores its accessibility within the community.
FYE is recognized for its thorough and well-documented online presence, with a website that clearly communicates its product offerings, store experience, and customer support. Its digital platform is optimized for search engines, ensuring easy access to information about products, services, and store locations. The business maintains a strong reputation for consistency and clarity in its public-facing materials.
In Greenville, FYE stands as a dedicated hub for pop culture and entertainment fans, blending nostalgic retail with contemporary fandoms, making it a distinctive destination for collectors and enthusiasts alike.
Services:
- Anime Collectibles
- Funko Products
- Pop Culture Merchandise Sales
- Trading Cards
Score Summary
BizScoreAI scanned the website fye.com on May 5, 2026. FYE has a BizScore of 56 out of 100. The website audit behind the SEO score ran on October 22, 2026.
- AI Visibility34 out of 100
- SEO74 out of 100
- Google rating4.0 out of 5
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 8 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 65, Technical 99, Performance 82, Content 48.
Strengths: 5 checks passed. AI Content Blocking, Organization Schema, AI-Parseable Headings, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), Meta Description (warning), Author Signals (warning).
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