Derek Horton, Greenville Mortgage Lender

Mortgage lender Greenville, SC
49 / 100

BizScore

How we score
24
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
67
SEO Performance
—
Freshness
100
Google Rating
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Contact Information

Location

About Derek Horton, Greenville Mortgage Lender

Derek Horton, Greenville Mortgage Lender is a mortgage lender in Greenville, SC. He serves individuals and families seeking personalized home financing solutions, specializing in mortgage lending with a focus on relationship-driven service. His expertise includes guiding clients through the home buying process with step-by-step advice and professional support. He is based at 6 Verdae Blvd in Greenville and serves clients throughout the Upstate region. The business holds a 5.00 rating with 223 reviews, reflecting strong client satisfaction.

Derek Horton is a Senior Mortgage Executive and SVP at Southern First, where he brings a client-focused approach to mortgage banking. He emphasizes streamlining the home buying experience, anticipating challenges, and ensuring a smooth process from application to closing. Clients describe him as professional, responsive, and deeply committed, noting that he handles changes and delays with ease. His background in mortgage banking enables him to provide confident, knowledgeable guidance. He is known for building strong personal connections, making clients feel supported and valued throughout their journey.

The business is located on Verdae Blvd, a short distance from Laurens Road and near Velo Verdae Apartments. It lies approximately 0.3 miles from the Velo Verdae Apartments and 0.5 miles from Laurel Creek and Camperdown Academy. Reedy Laurel Elementary School is also within a half-mile radius, placing the office in a well-connected residential area with nearby educational and natural features.

Derek Horton is recognized for thorough, well-documented business information available online and a website that search engines read cleanly. These attributes contribute to a strong, reliable presence that reflects his professionalism and commitment to transparency. His reputation is built on consistent, high-quality service and a dedication to client success.

As a trusted mortgage lender in Greenville, Derek Horton combines local expertise with a personal touch, making home financing accessible and stress-free for residents in the Upstate SC community.

Services:

  • Client Support
  • Community Meetings and Networking Opportunities
  • Home Loans
  • Homebuyer Education Courses
  • Loan Processing
  • Low Down Payment Mortgages
  • Mortgages
  • Variety of Loan Products (Dream Mortgage, Conventional, FHA, VA, USDA)

Score Summary

BizScoreAI scanned the website southernfirst.com on September 25, 2026. Derek Horton, Greenville Mortgage Lender has a BizScore of 49 out of 100.

  • AI Visibility24 out of 100
  • SEO67 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 60, Technical 73, Performance 75, Content 60.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, Hyperlocal Targeting, About/Team Page.

Areas to improve: 12 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Derek Horton, Greenville Mortgage Lender

AI Visibility Score

How visible is this business to AI-powered search engines

24 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
27/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
Structured Data
Google Business Profile Link
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
60/100
Technical
73/100
Performance
75/100
Content
60/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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