Run a free full auditChanning Willoughby, MD is an Orthopedic and Neurosurgical Practice in Greenville, SC. The practice is part of Carolina Orthopaedic & Neurosurgical Associates, the Upstate’s most comprehensive bone, joint, and spine practice, with locations in Spartanburg, Duncan, and Greenville, SC. The team provides orthopedics, neurosurgery, spine and sports medicine care, plus ortho urgent care. Services include same-day knee replacement, minimally invasive options, and surgery suggested only when all other options are exhausted. The practice offers on-site imaging, including X-rays and MRI, and provides 24/7 access to orthopedic and neurosurgery experts via the HURT app for free. Walk-ins are accepted Monday through Saturday with no appointment needed.
The practice features fellowship-trained surgeons and board-certified spine surgeons and neurosurgeons. Clinical specialties include neurology, interventional pain management, physical medicine and rehabilitation, hand, elbow and shoulder care, foot and ankle, and joint replacement. The medical team consists of physicians, nurse practitioners, and physician assistants. Physicians include Dr. Jeremy Adkins in spine and neurosurgery, Dr. Mikhail Alexeev in sports medicine focusing on shoulder, knee and hip, Dr. Anthony Barcel in foot, ankle and lower extremity, Dr. Timothy Baxley in neurology, Dr. Joshua Bigham in interventional pain management, Dr. David Brown in hand, elbow and shoulder, Dr. Christopher Chittum in spine and neurosurgery, Dr. Anthony DiNicola in physical medicine and rehabilitation, Dr. William Efird as an orthopaedic hip and knee specialist, Dr. Ian Gao in sports medicine focusing on shoulder and knee, Dr. Daniel Gerscovich in joint replacement, Dr. Michael Hoenig in orthopaedics and sports medicine, Dr. Michael Le in foot, ankle and lower extremity, Dr. Chi Lim in orthopaedic spine, Dr. Channing Willoughby in physical medicine and rehabilitation, Dr. Tyler Luthringer in shoulder and elbow and hand, Dr. Donald Shields in spine and neurosurgery, and Dr. Keith Schiff in interventional pain management.
Nurse practitioners include Anna Brown, Meredith Purgason, Randi Estes, and Jennifer Turner. Physician assistants include Jack Arthur, Crystal Bishop, Katie Brooks, Sarah Dao, Samantha Flory, Brad Harrison, Landon Hewell, Sean Jasmon, Chandler Jones, Earl Laseter, Rebecca Lehman, Erin LeRoy, Chalmers Mills, Landrie Morris, Joshua Price, Tad Schrader, Gralyn Teague, Brittany Nielsen, Royall Tyler, Kelly Wilson, Katherine Andrews, Brian Barnes, William O. Byd, Sukyoon Chang, Caroline Franklin, Austin Hughes, Chelsie Ingram, Jason Kotzin, Cameron Linder, Cassidy McQueen, Vasiliki Migdalas, Rebecca Satterfield, Summer Scott, Catherine Warren, and Nathan Williams.
The practice serves the Greenville, Spartanburg, and Duncan areas with a focus on comprehensive care under one roof. It offers virtual health coaching and personalized orthopedic wellness programs. The practice is located at 1330 Boiling Springs Rd, Ste 1600, Spartanburg, SC 29303.
Channing Willoughby, MD provides specialized orthopedic and neurosurgical care in Greenville, SC, combining advanced medical expertise with convenient access for patients across the Upstate.
BizScoreAI awarded a technical score of 90 out of 100, ensuring the website is secure and readable for search engines. The practice earned a content quality score of 75 out of 100, providing clear answers that AI assistants can quote directly. BizScoreAI data shows the business ranks number 3 of 8 Orthopedic and Neurosurgical Practice businesses in Greenville.
BizScoreAI scanned the website carolinaona.com on September 20, 2026. Channing Willoughby, MD has a BizScore of 65 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 11 of 20 points.
Website audit sub-scores (out of 100): On-Page 79, Technical 90, Performance 70, Content 79.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Local Multimedia, AI-Parseable Headings, Meta Description, About/Team Page.
Areas to improve: 10 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Speakable Schema (warning), LocalBusiness Schema (warning), Hyperlocal Targeting (warning), Q&A Content (warning), XML Sitemap (warning), Author Signals (warning).
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