Run a free full auditJohn R. Long, II, Attorney at Law is an attorney in Conway, SC. The firm provides estate planning and probate services to families throughout Horry and Georgetown County, serving areas from Historic Downtown Conway and the Riverwalk to Conway, Surfside, Murrells Inlet, Pawleys Island, and Georgetown. Led by John R. Long II, the practice focuses on clear counsel in estate planning and probate, helping clients prepare Last Wills and Testaments, revocable living trusts, and durable powers of attorney. The firm also assists retirees relocating to the Grand Strand by reviewing out-of-state documents and updating them to align with SC law.
For probate matters, the team guides personal representatives through each step, handling filings at the Horry County Probate Court in Conway or the Georgetown County Probate Court, managing creditor notices, coordinating appraisals and inventories, and overseeing final distributions. The firm offers flexible meeting options, including in-person consultations at their Laurel Street office near the Horry County Courthouse, video calls, and phone meetings. For clients with mobility or travel challenges, local home-visit options are available in Conway and the Grand Strand.
Long Law Firm is a family practice with a faith-guided approach, emphasizing dignity, honesty, and care. John R. Long II brings decades of service to SC families, employing a steady, plain-spoken style that prioritizes listening and clear communication. The firm is preparing for future continuity as John’s son and daughter-in-law prepare to join the practice, ensuring long-term support for clients’ evolving needs. The team maintains personal relationships with clients, updating documents as life circumstances change, such as retirement, the arrival of new grandchildren, or moves to or from the Grand Strand.
The firm serves a diverse range of clients, including parents naming guardians, adult children administering a parent’s estate, and new residents setting up their plans. They assist neighbors from Kingston and Quail Creek to Carolina Forest, ensuring that legal guidance is accessible and practical. The firm’s approach is designed to be straightforward and responsive, respecting the time and values of the community while ensuring that every document reflects what matters most to the client.
The firm holds a rating of 4.9 based on 101 reviews. Clients choose Long Law Firm for friendly guidance, clear communication, and steady support during important moments. The practice is active in the community, supporting local efforts and keeping legal guidance accessible for families across the Grand Strand.
John R. Long, II, Attorney at Law combines decades of experience with a neighborly, relationship-first approach to help families in Conway and the Grand Strand secure their legacy with confidence and clarity.
BizScoreAI gives the website a technical score of 90 out of 100, which means the site is secure and easy for search engines to read without errors. The content quality score is 75 out of 100, showing the pages clearly answer customer questions in a way AI assistants can quote. The firm ranks number 2 of 3 Attorney businesses that BizScoreAI has scored in Conway.
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BizScoreAI scanned the website longlawconway.com on June 13, 2026. John R. Long, II, Attorney at Law has a BizScore of 57 out of 100.
AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 3 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 86, Technical 90, Performance 79, Content 66.
Strengths: 6 checks passed. AI Content Blocking, Rich Schema Types, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), Author Signals (warning).
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