Run a free full auditPalmetto Insurance Group, LLC is an insurance agency in Columbia, SC, located at 6 Calendar Ct Suite 2. It holds a rating of 4.60 based on 136 reviews.
Formed in the early eighties, this boutique employee benefits consulting and brokerage firm focuses on client experience and relationship building rather than corporate revenue models. The agency specializes in custom insurance and benefit solutions for businesses and individuals, serving clients across SC, North Carolina, Georgia, Alabama, Tennessee, and Florida. For businesses, the team assesses requirements, budgets, and employee demographics to determine appropriate plan fits. They offer benefits administration software to manage plans from a central location and utilize ThinkHR’s People Risk Management solution to provide HR resources. Their services also include employee advocacy and support, featuring one-on-one benefit consultation, claims assistance, claims auditing, and help interpreting explanations of benefits.
For individuals, the agency provides tailored insurance plans covering health, life, dental, vision, disability, and prescription drugs. Senior products include Medicare supplements, long-term care insurance, and vision and dental coverage. The firm also assists with telemedical benefits and helps clients navigate Affordable Care Act compliance, including 1094 and 1095 reporting for large employers.
Palmetto Insurance Group is recognized for its positive customer rating and its specialized approach to employee benefits and individual insurance needs in Columbia.
The agency is located on Calendar Ct in Columbia, SC, near Palmetto Performing Arts and Citadel Park, both about a tenth of a mile away.
BizScoreAI awards the business an Authority score of 100 out of 100, which shows who is behind the business to build trust with AI assistants and search engines. The Technical score is 93 out of 100, meaning the website is secure and readable for search engines without errors.
BizScoreAI scanned the website palmettoinsurancegroup.com on June 14, 2026. Palmetto Insurance Group, LLC has a BizScore of 59 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 61, Technical 96, Performance 71, Content 53.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, Author Signals.
Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), XML Sitemap (warning).
Browse: Businesses in Columbia, SC · Insurance Agency in SC · Businesses in SC
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