Run a free full auditMurphy USA is a convenience store in Columbia, SC. They specialize in offering competitive gas prices along with an array of snacks and drinks to cater to their customers' everyday needs. With over 1,700 locations across 27 states, Murphy USA has been serving communities since 1996, providing value and convenience to drivers and shoppers alike. The store at 201 Bush River Rd in Columbia boasts a rating of 3.1 based on 31 reviews.
Murphy USA benefits from a complete and detailed business profile that provides customers with comprehensive information about their services and locations.
Their extensive network and commitment to offering the lowest gas prices make Murphy USA a reliable choice for drivers in Columbia, seamlessly blending convenience and savings within their category.
Services:
BizScoreAI scanned the website murphyusa.com on June 4, 2026. Murphy USA of Columbia has a BizScore of 46 out of 100. The website audit behind the SEO score ran on October 24, 2026.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 8 of 20 points.
Website audit sub-scores (out of 100): On-Page 80, Technical 39, Performance 84, Content 54.
Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page.
Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).
Browse: Businesses in Columbia, SC · Convenience Store in SC · Businesses in SC
Read by AI engines 3 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business