Murphy USA of Columbia

Convenience store Columbia, SC
46 / 100

BizScore

How we score
26
AI Visibility
5
AI Ready
—
AI Agent ReadinessNot audited yet
64
SEO Performance
—
Freshness
62
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

  • Address
    201 Bush River Rd
    Columbia, SC 29210
  • Google Reviews
    3.1 out of 5 stars from 31 Google reviews

Location

About Murphy USA of Columbia

Murphy USA is a convenience store in Columbia, SC. They specialize in offering competitive gas prices along with an array of snacks and drinks to cater to their customers' everyday needs. With over 1,700 locations across 27 states, Murphy USA has been serving communities since 1996, providing value and convenience to drivers and shoppers alike. The store at 201 Bush River Rd in Columbia boasts a rating of 3.1 based on 31 reviews.

Murphy USA benefits from a complete and detailed business profile that provides customers with comprehensive information about their services and locations.

Their extensive network and commitment to offering the lowest gas prices make Murphy USA a reliable choice for drivers in Columbia, seamlessly blending convenience and savings within their category.

Services:

  • Business Fuel Card
  • Convenience Store Merchandise
  • Convenience Store Services
  • Fuel Card Services
  • Gasoline Retailing
  • Gasoline Sales
  • Murphy Drive Rewards Program
  • Store Locations

Score Summary

BizScoreAI scanned the website murphyusa.com on June 4, 2026. Murphy USA of Columbia has a BizScore of 46 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility26 out of 100
  • SEO64 out of 100
  • Google rating3.1 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 8 of 20 points.

Website audit sub-scores (out of 100): On-Page 80, Technical 39, Performance 84, Content 54.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Content Too Thin (failed), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Murphy USA of Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

26 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
27/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

64 /100
On-Page
80/100
Technical
39/100
Performance
84/100
Content
54/100

Ways to improve this score

Improve Technical
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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