Heritage Brands

Heritage Brands is a consultant in Columbia, SC. The firm provides marketing strategy and fractional CMO services to local and regional organizations that require clarity, alignment, and experienced leadership. Serving businesses that need structured oversight, they offer senior-level strategic direction, positioning, and marketing management to ensure marketing efforts are connected to real business goals. The business maintains a 5.00 rating based on 16 reviews.

The firm operates with a "small on purpose" approach, prioritizing strategy and leadership over the production-heavy model of traditional agencies. Rather than leading with tactics to sell creative work, Heritage Brands focuses on setting clear priorities and ensuring the right execution occurs through internal teams or trusted partners. Their fractional CMO services provide executive-level accountability, budget prioritization, and campaign direction without the overhead of a full-time executive. The team includes owner and fractional CMO Derrick Boatwright, partner and fractional CMO Tracy Edmunds, and senior marketing strategist Adriane Willis.

Located on Laurel Street in downtown Columbia, the office is situated in the historic 1897 Lachicotte House. The building is a short walk from Bull Street and is near the DeBruhl-Marshall House and DeBruhl-Marshall Gardens.

The business maintains thorough, well-documented information online through a well-optimized website that is easily read by search engines.

Heritage Brands provides the expert marketing guidance and strategic leadership necessary for growing organizations to thrive in Columbia.