55 / 100

BizScore

How we score
40
AI Visibility
25
AI Ready
—
AI Agent ReadinessNot audited yet
66
SEO Performance
100
Freshness
94
Google Rating
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Contact Information

Location

About Hawthorne Laurel Pharmacy

Hawthorne Laurel Pharmacy is a pharmacy in Columbia, SC, located at 2761 Laurel St. The business provides prescription medications, compounding services, and medical equipment, including walkers, wheelchairs, and lift chairs. It serves the local community with specialized offerings such as Bio-Identical Hormone Replacement Therapy and a selection of over-the-counter pet medications for flea and tick prevention, joint support, and digestive health. The pharmacy also provides drive-thru and delivery services, as well as access to a patient portal via the RxLocal app.

Founded in 1949 by Dr. Wilkins Harden, the pharmacy has operated for over 75 years. The team includes experienced compounding pharmacists capable of creating exact dosages and specific medicine combinations. Charlotte, a graduate of the University of Georgia and SC College of Pharmacy, joined the team in December 2013. The staff also includes a Director of Medical Equipment who holds an MBA from USC and has been an employee for over 27 years. In addition to retail services, the business hosts health screenings and educational events throughout the year. They also offer a PGY-1 Community Pharmacy Residency Program in affiliation with the University of SC College of Pharmacy to provide advanced clinical training for pharmacists.

The business is known for a strong local reputation and a steady record of repeat and referred customers, reflected in its 4.70 rating from 42 reviews.

Hawthorne Laurel Pharmacy provides specialized compounding and medical supplies to support the wellness and independence of residents in Columbia.

The pharmacy sits on Laurel St in Columbia, SC, about a tenth of a mile from MUSC Health Columbia Medical Center Downtown. It is also near The Eye Center, P.A. and Two Notch Road, both approximately a fifth of a mile away.

BizScoreAI gives Hawthorne Laurel Pharmacy a Schema & Structure score of 100 out of 100. This excellent rating means the website uses structured data and clear headings so AI assistants and search engines understand exactly what the business offers. The business also achieves a Technical score of 84 out of 100. This strong result allows search engines to read it without errors.

Services:

  • Bio-Identical Hormone Replacement Therapy
  • Compounding Pharmacy Services
  • Medical Equipment Sales
  • Pet Medications
  • Prescription Transfer and Refill

Score Summary

BizScoreAI scanned the website hawthornesc.com on June 6, 2026. Hawthorne Laurel Pharmacy has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility40 out of 100
  • SEO66 out of 100
  • Google rating4.7 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 16 of 20 points.

Website audit sub-scores (out of 100): On-Page 84, Technical 80, Performance 74, Content 26.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 4 checks. llms.txt (failed), Structured Data (failed), Q&A Content (failed), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Hawthorne Laurel Pharmacy

AI Visibility Score

How visible is this business to AI-powered search engines

40 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
47/100
AI Trust Signals
80/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
84/100
Technical
80/100
Performance
74/100
Content
26/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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