51 / 100

BizScore

How we score
32
AI Visibility
20
AI Ready
—
AI Agent ReadinessNot audited yet
59
SEO Performance
100
Freshness
100
Google Rating
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Contact Information

Location

About First Reliance Bank of Columbia

First Reliance Bank of Columbia is a bank in Columbia, SC. The bank provides personal and business banking services, including business development and merchant services. It holds a 5.00 rating based on 14 reviews.

First Reliance Bank was founded in Florence, SC, in 1999 by Rick Saunders. The bank is currently ranked among the top 13 banks in SC by asset size. The Midlands market is led by Executive Vice President and Midlands Market President Michael Edens, who joined the bank in February 2021. Edens has over two decades of commercial banking experience.

Business banking solutions include treasury services, merchant services, and the At Work Program. The At Work Program offers tailored financial services to employees of local businesses. Merchant services include payment processing for in-person, online, and mobile transactions. These services integrate with software such as QuickBooks and Xero. The bank also provides the Compass CRM tool for managing statements, transaction reports, and deposit reports.

Banking services are supported by digital tools such as FReDA, a digital assistant available 24/7 for frequently asked questions. Customers can access specialists through live chat on the website or mobile app. The app includes a co-browsing feature to assist with website navigation. Treasury services include ACH for payroll and tax payments, remote deposit capture, and automated funds sweep services. These services move excess balances into interest-bearing accounts or toward debt repayment.

First Reliance Bank of Columbia is known for its reputation among the customers it has served. The bank provides personalized banking solutions and business tools to the Columbia community.

Services:

  • Business Banking
  • Commercial Real Estate Loans
  • Merchant Services
  • Mortgage Loans
  • Mortgages
  • Online & Mobile Banking
  • Personal Banking
  • Personal and Business Banking

Score Summary

BizScoreAI scanned the website firstreliance.com on June 4, 2026. First Reliance Bank of Columbia has a BizScore of 51 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility32 out of 100
  • SEO59 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 7 of 20 points.

Website audit sub-scores (out of 100): On-Page 63, Technical 67, Performance 61, Content 45.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Meta Description (failed), Q&A Content (warning), Weak Heading Structure (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact First Reliance Bank of Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
35/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

59 /100
On-Page
63/100
Technical
67/100
Performance
61/100
Content
45/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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