DICK'S Sporting Goods of Columbia

Sporting goods store Columbia, SC
51 / 100

BizScore

How we score
29
AI Visibility
48
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
100
Freshness
82
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

Location

About DICK'S Sporting Goods of Columbia

DICK's Sporting Goods is a sporting goods store in Columbia, SC. They serve athletes and sports enthusiasts with a wide range of products including footwear, workout clothes, golf equipment, and fitness gear. The store features DSG Brand VRST Men's Clothing, CALIA Women’s Clothing, and new footwear options. With over 474 reviews and a rating of 4.10, they are known for their extensive selection and customer service in the Columbia area.

DICK's Sporting Goods at Columbiana Station Shopping Center offers everything needed for every season, from training routines to golf outings. They provide essential sports equipment for various activities such as basketball, baseball, and football, along with a comprehensive range of running shoes and activity trackers. The store also stocks high-quality fitness equipment and activewear to support diverse workout needs.

Their well-optimized website ensures that search engines can easily read their content, making it simple for customers to find the information they need online. Additionally, thorough and well-documented business information is readily available, enhancing their accessibility and reliability in the community.

DICK's Sporting Goods stands out as a go-to destination for sports equipment and apparel in Columbia, SC, providing everything needed for active lifestyles and athletic pursuits.

Services:

  • Best Price Guarantee
  • Curbside Pickup
  • Customer Service
  • Footwear Sales
  • Same Day Delivery
  • Sports Equipment Sales
  • Store Locations Nationwide

Score Summary

BizScoreAI scanned the website stores.dickssportinggoods.com on June 6, 2026. DICK'S Sporting Goods of Columbia has a BizScore of 51 out of 100. The website audit behind the SEO score ran on October 25, 2026.

  • AI Visibility29 out of 100
  • SEO72 out of 100
  • Google rating4.1 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 7 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 72, Technical 87, Performance 57, Content 73.

Strengths: 4 checks passed. AI Crawler Access, AI Content Blocking, About/Team Page, XML Sitemap.

Areas to improve: 8 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact DICK'S Sporting Goods of Columbia

AI Visibility Score

How visible is this business to AI-powered search engines

29 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
23/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
72/100
Technical
87/100
Performance
57/100
Content
73/100

Ways to improve this score

Improve Performance
Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business