Cole International USA | Columbia Branch

Logistics service Columbia, SC
68 / 100

BizScore

How we score
52
AI Visibility
40
AI Ready
—
AI Agent ReadinessNot audited yet
81
SEO Performance
100
Freshness
—
Google Rating
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Contact Information

Location

About Cole International USA | Columbia Branch

Cole International USA | Columbia Branch is a logistics service in Columbia, SC. The branch provides customs brokerage and freight forwarding services to companies across North America. Its offerings include comprehensive logistics support, assistance navigating customs regulations, and cost-effective moving and warehousing solutions. The company utilizes a vast network of air, ocean, and land freight forwarders to ensure goods move securely and swiftly.

The business operates as a full-service logistics provider with a history dating back to the 1920s in Thunder Bay, Ontario. Founder Horace W. Robinson taught himself customs paperwork to move timber across the border, establishing a legacy of solving complex trade problems. The company has grown into a provider of integrated logistics solutions, emphasizing technical knowledge and proactive problem-solving. Its team includes highly trained and certified professionals versed in tariff history and HS code selection. Cole International serves specific industries such as aerospace, agriculture, automotive, and eCommerce, offering specialized support like expedited customs clearance for aircraft parts and compliance guidance for agricultural machinery.

The company serves a variety of specialized industries, including aerospace, agriculture, automotive, eCommerce, high tech, oil and gas, and retail. For aerospace clients, they provide expedited customs clearance and logistics to minimize aircraft downtime. In the agricultural sector, they assist with CFIA and FDA requirements, as well as grain shipment valuations. They also maintain a dedicated Vehicle Import Department to manage the documentation and regulations required for importing vehicles between the United States and Canada.

The business is recognized by the Consumer Choice Awards in several Canadian cities and maintains a focus on integrated logistics and technical trade knowledge. They offer specialized assistance with duty drawbacks, refunds, and navigating customs audits to help businesses manage their supply chains.

Cole International USA | Columbia Branch provides specialized customs brokerage and global freight forwarding services to businesses in Columbia, SC.

This logistics service is located on Executive Center Dr in Columbia, SC, near the Passport Health Columbia Travel Clinic and SC Public Services. It is situated about a tenth of a mile from Bush River Road.

BizScoreAI gives the business a Content Quality score of 100 out of 100, which means its website clearly answers customer questions and provides details that AI assistants can quote directly. The On-Page score is 94 out of 100, ensuring page titles and descriptions help search engines match the site to relevant customer searches. Additionally, the business ranks number 1 of 5 Logistics service businesses that BizScoreAI has scored in Columbia.

Services:

  • Customs Brokerage
  • Freight Forwarding
  • Fulfillment By Amazon (FBA)
  • Large Scale Project Moves
  • Trade Consulting

Score Summary

BizScoreAI scanned the website coleintl.com on June 4, 2026. Cole International USA | Columbia Branch has a BizScore of 68 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility52 out of 100
  • SEO81 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 18 of 20 points.

Website audit sub-scores (out of 100): On-Page 95, Technical 91, Performance 75, Content 63.

Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).

More Logistics Service in Columbia, SC

Browse: Businesses in Columbia, SC · Logistics Service in SC · Businesses in SC

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Cole International USA | Columbia Branch

AI Visibility Score

How visible is this business to AI-powered search engines

52 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
90/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

81 /100
On-Page
95/100
Technical
91/100
Performance
75/100
Content
63/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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