Run a free full auditWildcraft is a health and beauty shop in Charleston, SC, located at 38 Windermere Blvd. The shop specializes in organic, plant-based skincare, clean beauty, makeup, and herbal wellness. It serves the local community with a curated selection of holistic cosmetics, fragrance, hair care, body care, and wellness products that are non-toxic and cruelty-free. The inventory also includes unique gifts, apparel, and a bulk refill bar for various personal care and household items.
Founded by Holly Thorpe in February 2016, Wildcraft is based on self-care rituals that support a healthy mind, body, and spirit. The team tests every brand for safety and effectiveness before it is added to their lineup, stocking only products they love and use themselves. Beyond retail, the business provides SkinWise one-on-one skincare and beauty consultations. These personalized sessions help customers navigate their routines, offering tailored skincare guidance to remove overwhelm or makeup and shade selections with application pointers. The shop also hosts monthly beauty and skincare events for its customers.
Wildcraft offers specialized treatments for targeted needs, including acne care and hair and scalp health. Its inventory features specific brands such as Maya Chia, Josh Rosebrook, Leahlani, Rahua, and RŌZ. The shop also carries eco-friendly accessories, such as hand-painted compact mirrors and hair brushes made from biodegradable materials. Additionally, the business provides Instant Hydration, a clean electrolyte powder featuring Sel Gris with no added sugars, and carries OSEA products with uplifting citrus scents.
Wildcraft provides the Charleston community with a curated destination for ethical and responsible plant-based beauty.
Wildcraft sits on Windermere Blvd in Charleston, SC, just a tenth of a mile from Folly Road Boulevard and Wesley Drive. The shop is also within a tenth of a mile of the Charleston County Library West Ashley Branch and roughly two tenths of a mile from Savannah Highway.
BizScoreAI awarded the business a perfect 100 out of 100 for its Discoverability score, which confirms that AI crawlers can access every page of the website so assistants can recommend the shop. The Technical score reached 91 out of 100, showing the site is secure and readable for search engines. Additionally, the business ranks number 3 of 7 Health and beauty shop businesses that BizScoreAI has scored in Charleston.
BizScoreAI scanned the website wildcraftcharleston.com on June 14, 2026. Wildcraft has a BizScore of 70 out of 100. The website audit behind the SEO score ran on October 26, 2026.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 11 of 20 points.
Website audit sub-scores (out of 100): On-Page 77, Technical 91, Performance 68, Content 75.
Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, AI-Parseable Headings, XML Sitemap.
Areas to improve: 6 checks. FAQPage Schema (failed), Speakable Schema (warning), Q&A Content (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
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