Union Home Mortgage – Charleston

Mortgage Broker Charleston, SC
47 / 100

BizScore

How we score
36
AI Visibility
25
AI Ready
—
AI Agent ReadinessNot audited yet
55
SEO Performance
100
Freshness
100
Google Rating
AI Visibility Scores bySEOScanPRORun a free full audit

Contact Information

  • Address
    91 Broad St
    Charleston, SC 29401
  • Website
    uhm.com
  • Google Reviews
    5.0 out of 5 stars from 8 Google reviews

Location

About Union Home Mortgage – Charleston

Union Home Mortgage - Charleston is a mortgage broker in Charleston, SC. The company provides a variety of lending products and services, including conventional loans, refinancing, FHA, VA, USDA, and rehab loans, as well as financing for new home construction. They serve homebuyers and those looking to refinance their existing mortgages, maintaining a 5.00 rating from customer reviews.

Since its inception in 1970, Union Home Mortgage has guided hundreds of thousands of aspiring homebuyers through the homeownership process. The company operates with a culture centered on a shared Code of Conduct, referring to their team members as Partners rather than employees. Their service offerings are supported by resources such as mortgage and refinance calculators to assist clients in their financial planning.

Located on Broad Street, the office is situated near the U.S. District Courthouse and the Charleston County Probate Court. The branch is also a short walk from the Clerk of Court's Office and several local historical markers, including the Pi Kappa Phi Fraternity Founding Marker and The David Ramsay House Marker.

Union Home Mortgage is recognized for its commitment to accessibility and its long-standing history of responsible lending. The company is known for providing a personalized experience and a culture of honesty and transparency.

With decades of experience, Union Home Mortgage - Charleston remains dedicated to helping individuals achieve homeownership through professional mortgage brokerage services in Charleston.

Score Summary

BizScoreAI scanned the website uhm.com on June 4, 2026. Union Home Mortgage - Charleston has a BizScore of 47 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility36 out of 100
  • SEO55 out of 100
  • Google rating5.0 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 15 of 30 points, AI Trust Signals 11 of 20 points.

Website audit sub-scores (out of 100): On-Page 59, Technical 59, Performance 63, Content 38.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), Structured Data (failed), Meta Description (failed), Q&A Content (warning), Author Signals (warning).

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Union Home Mortgage – Charleston

AI Visibility Score

How visible is this business to AI-powered search engines

36 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
55/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

55 /100
On-Page
59/100
Technical
59/100
Performance
63/100
Content
38/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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