Sewing Down South

Sewing Down South is a home goods store in Charleston, SC. The business offers Southern-inspired pillows, home décor, lifestyle accessories, and apparel collections designed in Charleston by Craig Conover, star of Bravo’s Southern Charm. Products are printed and sewn in the Carolinas. The store is located at Charleston, SC.

Founded in 2018 by Craig Conover, Sewing Down South grew alongside partners Jerry Casselano and Amanda Latifi. The brand opened its flagship store on historic King Street in May 2021. The store operates Monday through Friday from 9am to 5pm EST. Customers can purchase e-gift cards.

The brand features the Weekends on the Shore collection, available in indoor and outdoor styles with coastal botanicals and hand-drawn shell motifs. Specific products include the Mod Flora Pillow, The King Crab Lumbar Pillow with Navy, the Crab Craze Beach Towel, the Crab Craze Shades of Blue Wine Tumbler, the Tidal Travelers Prefilled Lumbar Pillow, the With Love from the East Coast Tee, the Coastal Curio Pillow, the Sea + Shore Limited Edition Candle, the Dock Days Tee, and the Shoreline Vines Pillow. The store also carries the SDS Textiles line, launched in Fall 2025 in partnership with Missouri Star Quilt Co.

Sewing Down South has developed exclusive collections through partnerships with Thomasville Furniture, HSN, E. & J. Gallo, Kroger, and HomeGoods. Collaborations also include FabFitFun, Belk, and Aubree Says.

Sewing Down South brings its Southern-inspired design and Charleston roots to home goods and apparel for customers in Charleston, SC.

BizScoreAI awarded Sewing Down South a Schema & Structure score of 100 out of 100, which ensures AI assistants and search engines understand exactly what the business offers. The brand also received a strong Technical score of 85 out of 100, meaning the website is secure and indexable so search engines can read it without errors.

Services:

• Blankets
• Candles
• Pillows
• Room Sprays
• Tote Bags