Sephora of Charleston
Run a free full auditContact Information
-
Address
289 King St
Charleston, SC 29401 -
Phone
(843) 724-1025 -
Website
sephora.com -
Google Reviews
4.3 out of 5 stars from 229 Google reviews
Location
About Sephora of Charleston
Sephora is a cosmetics store in Charleston, SC, located at 289 King St. The store carries makeup, skincare, haircare, and fragrance products from top brands, along with exclusive items from the Sephora Collection. Customers can shop online and pick up in store or via curbside, or opt for same-day delivery. The store also provides various beauty services, such as full-face makeup applications, brow mapping and shaping by licensed Beauty Advisors, lash application, and waxing services for the upper lip or chin. Additionally, Sephora hosts beauty classes and events featuring brands like Caudalie, Laura Mercier, Paula’s Choice, and NARS, where customers can learn techniques and discover new products. The store is known for its Beauty Insider program, which allows customers to earn points for savings, samples, and more. Sephora has a rating of 4.30 based on 229 reviews.
The King Street location serves as a hub for beauty enthusiasts, offering personalized artistry consultations and expert tips from Beauty Advisors. Customers can get custom brow-mapping and shaping, often combined with upper-lip or chin waxing, performed by licensed professionals. The store also provides special occasion makeup services, including full glam looks with lash application, and feature-focused services targeting eyes, lips, or complexion. Sephora has implemented Quiet Hours to create a calmer browsing environment, with reduced music and minimized strong scents. The store encourages customers to recycle their finished beauty products through its recycling program.
Sephora has built a solid reputation among its customers in Charleston, supported by a large base of 229 reviews. This established track record reflects the store's commitment to providing a diverse range of beauty products and services, from everyday essentials to special occasion looks. The positive reviews highlight the expertise of the Beauty Advisors and the quality of the products available.
With its extensive product selection, expert services, and engaging events, Sephora King Street remains a top destination for beauty lovers in Charleston.
The store sits on King Street in Charleston, SC, near the Threshold Repertory Theatre and the King Street Fashion District, both about a tenth of a mile away.
BizScoreAI awarded the business a Content Quality score of 100 out of 100, meaning the website clearly answers customer questions so AI assistants can quote it directly. The Technical score reached 87 out of 100. BizScoreAI also found that the business ranks number 2 of 3 Cosmetics store businesses in Charleston.
Services:
- Beauty Lesson
- Brow Wax
- Lash Application
- Makeup Full Face
- Special Occasion
Score Summary
BizScoreAI scanned the website sephora.com on June 2, 2026. Sephora of Charleston has a BizScore of 60 out of 100.
- AI Visibility43 out of 100
- SEO75 out of 100
- Google rating4.3 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 21 of 30 points, AI Trust Signals 12 of 20 points.
Website audit sub-scores (out of 100): On-Page 81, Technical 79, Performance 71, Content 70.
Strengths: 7 checks passed. AI Crawler Access, AI Content Blocking, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Author Signals (warning).
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AI engine reads
Read by AI engines 4 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact Sephora of Charleston
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