Run a free full auditPeyton William Handmade Jewelry is a Jewelry Store in Charleston, SC, located at 198 King St 196 & 200. It holds a rating of 4.50 based on 33 reviews.
The business operates two locations in Charleston, SC: a flagship store at 200 King Street and a concept store at 196 King Street. The flagship location features an ever-changing selection of one-of-a-kind and limited-edition handmade jewelry pieces. The store at 196 King Street offers a curated selection of clothing, handbags, fragrances, gift items, and unique jewelry styles. The jewelry is handmade and finished locally in Charleston, SC, using genuine precious and semi-precious gemstones, sea pearls, and other nature-inspired materials. Customers can purchase ready-made pieces or collaborate with the designer for custom creations. The designer, Gabrielle, began her journey as a jewelry maker in 2003. The brand was named after her grandmothers, Peyton and MacWilliam. The business has been featured in Coastal Living Magazine, Garden and Gun, The Laurel, Skirt, Charleston Magazine, Charleston Style and Design, and Charleston Inside Out. Hours are Monday to Saturday from 10am to 6pm, and Sunday from 11am to 5pm. Orders can be placed by emailing [email protected].
The store is situated on King Street, just a tenth of a mile from American Gardens and the Charleston Library Society.
BizScoreAI gave the business a Discoverability score of 100 out of 100, which ensures AI crawlers can find every page of the website so AI assistants can recommend the business. The Technical score is 88 out of 100, meaning the website is secure and indexable for search engines to read without errors.
BizScoreAI scanned the website peytonwilliam.com on September 20, 2026. Peyton William Handmade Jewelry has a BizScore of 63 out of 100.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 56, Technical 88, Performance 73, Content 61.
Strengths: 6 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Q&A Content, About/Team Page, XML Sitemap.
Areas to improve: 9 checks. Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
Browse: Businesses in Charleston, SC · Jewelry Store in SC · Businesses in SC
Read by AI engines 3 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
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