Run a free full auditOld Whaling Co is a bath and body products business in Charleston, SC. This family-owned brand specializes in handcrafted, sea-inspired essentials, including bar soaps, body butters, bath bombs, shower steamers, and candles. They serve customers through their flagship shop on King Street and a location inside the City Market on Meeting Street.
Founded in 2012, the company produces items designed with gentle ingredients and coastal fragrances. Their bar soaps are made using the traditional cold-process method, while their candles are hand-poured using a signature blend of soy and olive wax with lead-free cotton wicks. The brand offers various skin-nourishing products, such as lightweight body butters containing shea butter, organic sunflower oil, and organic aloe vera, as well as 8oz bath bombs made with baking soda, citric acid, epsom salts, and olive or soybean oil. Their collection also includes aromatherapy shower steamers and seasonal scents like Admiral's Apple and Portside Pumpkin.
The business maintains high customer satisfaction, with a 5.0 rating from 12 reviews for their Seaside Discovery Kit and a 4.96 rating from 51 reviews for their Floral Coast bath bombs. Their canvas tote bags have also received a 5.0 rating from 29 reviews.
Old Whaling Co provides handcrafted, coastal-inspired self-care products to the Charleston, SC community.
The business is situated on King Street, just steps from the King Street Design District and the Charleston Music Hall.
BizScoreAI awards a perfect 100 for discoverability, ensuring AI crawlers can find every page so assistants can recommend the business. A technical score of 91 out of 100 confirms the website is secure and indexable, allowing search engines to read it without errors.
BizScoreAI scanned the website oldwhalingcompany.com on June 3, 2026. Old Whaling Co has a BizScore of 75 out of 100. The website audit behind the SEO score ran on October 24, 2026.
AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 9 of 20 points.
Website audit sub-scores (out of 100): On-Page 84, Technical 99, Performance 77, Content 90.
Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, XML Sitemap.
Areas to improve: 5 checks. FAQPage Schema (failed), Speakable Schema (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
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