75 / 100

BizScore

How we score
66
AI Visibility
55
AI Ready
—
AI Agent ReadinessNot audited yet
88
SEO Performance
100
Freshness
—
Google Rating
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Contact Information

  • Address
    VISIT OUR STORES: King Street 409 King Street, Suite 100, Charleston, SC 29403Sun - Thu: 10am - 5pmFri - Sat: 10am - 6pm City Market Great Hall 188 Meeting Street, Charleston, SC 29401Sun - Thu: 9:30am - 5:30pmFri - Sat: 9:30am - 6pm, Charleston, South Carolina, 29401
    Charleston, SC 29403

Location

About Old Whaling Co

Old Whaling Co is a bath and body products business in Charleston, SC. This family-owned brand specializes in handcrafted, sea-inspired essentials, including bar soaps, body butters, bath bombs, shower steamers, and candles. They serve customers through their flagship shop on King Street and a location inside the City Market on Meeting Street.

Founded in 2012, the company produces items designed with gentle ingredients and coastal fragrances. Their bar soaps are made using the traditional cold-process method, while their candles are hand-poured using a signature blend of soy and olive wax with lead-free cotton wicks. The brand offers various skin-nourishing products, such as lightweight body butters containing shea butter, organic sunflower oil, and organic aloe vera, as well as 8oz bath bombs made with baking soda, citric acid, epsom salts, and olive or soybean oil. Their collection also includes aromatherapy shower steamers and seasonal scents like Admiral's Apple and Portside Pumpkin.

The business maintains high customer satisfaction, with a 5.0 rating from 12 reviews for their Seaside Discovery Kit and a 4.96 rating from 51 reviews for their Floral Coast bath bombs. Their canvas tote bags have also received a 5.0 rating from 29 reviews.

Old Whaling Co provides handcrafted, coastal-inspired self-care products to the Charleston, SC community.

The business is situated on King Street, just steps from the King Street Design District and the Charleston Music Hall.

BizScoreAI awards a perfect 100 for discoverability, ensuring AI crawlers can find every page so assistants can recommend the business. A technical score of 91 out of 100 confirms the website is secure and indexable, allowing search engines to read it without errors.

Score Summary

BizScoreAI scanned the website oldwhalingcompany.com on June 3, 2026. Old Whaling Co has a BizScore of 75 out of 100. The website audit behind the SEO score ran on October 24, 2026.

  • AI Visibility66 out of 100
  • SEO88 out of 100

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 84, Technical 99, Performance 77, Content 90.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, Q&A Content, AI-Parseable Headings, XML Sitemap.

Areas to improve: 5 checks. FAQPage Schema (failed), Speakable Schema (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Old Whaling Co

AI Visibility Score

How visible is this business to AI-powered search engines

66 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
80/100
AI Trust Signals
45/100

Ways to improve this score

FAQPage Schema Missing
About/Team Page Missing
Author Signals Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

88 /100
On-Page
84/100
Technical
99/100
Performance
77/100
Content
90/100

Ways to improve this score

Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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