Old South Carriage Company

Carriage ride service Charleston, SC
61 / 100

BizScore

How we score
41
AI Visibility
63
AI Ready
—
AI Agent ReadinessNot audited yet
77
SEO Performance
100
Freshness
98
Google Rating
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Contact Information

Location

About Old South Carriage Company

Old South Carriage Company is a carriage ride service in Charleston, SC, offering guided tours through historic downtown Charleston. The company provides daytime and evening rides, including the Historic Charleston Carriage Tour, the Haunted Carriage Tour, and the Charleston’s Founding to Independence Tour, all led by certified guides. These experiences serve individuals, families, and groups, with options for public and private tours. The service operates daily from 9 a.m. to 9 p.m., with hours varying seasonally, and is based at 14 Anson Street. The company has earned a 4.90 rating from over 47,000 reviews, reflecting strong guest satisfaction.

Founded in 1983 by David Compton, the business has been family owned and operated for nearly 40 years, beginning with three horses and a single carriage. Today, it maintains a herd of more than 30 Belgian and Percheron draft horses, sourced from Amish working farms. The horses live at Sugah Cain, a 65-acre farm on John’s Island, where they enjoy pasture and rest. The company operates a downtown stable with box stalls allowing horses to lie down, and each horse receives health evaluations after every tour. The carriages are built in Charleston using carbon-fiber composite materials for durability and comfort, featuring padded leather seating, rooftop protection, and solar-powered lighting.

Old South Carriage Company is recognized for its consistent, well-documented presence across online platforms, with a website that search engines read cleanly and thoroughly details its operations, history, and care practices. The business is a leader in Charleston’s guided tour industry, known for blending authentic historical storytelling with modern comfort and equine welfare. Its deep roots in the city and commitment to quality service make it a staple of the Charleston visitor experience.

Services:

  • Haunted Carriage Tour
  • Historic Charleston Carriage Tour
  • Private Group Tours (Corporate, Wedding, School)

Score Summary

BizScoreAI scanned the website oldsouthcarriage.com on May 5, 2026. Old South Carriage Company has a BizScore of 61 out of 100. The website audit behind the SEO score ran on October 22, 2026.

  • AI Visibility41 out of 100
  • SEO77 out of 100
  • Google rating4.9 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 14 of 30 points, AI Trust Signals 9 of 20 points.

Website audit sub-scores (out of 100): On-Page 65, Technical 99, Performance 71, Content 73.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, AI-Parseable Headings, About/Team Page.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Speakable Schema (warning), Q&A Content (warning), Meta Description (warning), XML Sitemap (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Old South Carriage Company

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
47/100
AI Trust Signals
45/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
65/100
Technical
99/100
Performance
71/100
Content
73/100

Ways to improve this score

Improve On-Page
Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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