Marsh & Magnolia | A Custom Hat Experience

Hat shop Charleston, SC
61 / 100

BizScore

How we score
43
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
74
SEO Performance
—
Freshness
—
Google Rating
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Contact Information

Location

About Marsh & Magnolia | A Custom Hat Experience

Marsh & Magnolia | A Custom Hat Experience is a hat shop in Charleston, SC. The boutique offers a personalized hat‑making experience where guests work one‑on‑one with a skilled hat stylist to create a one‑of‑a‑kind felt or straw hat. Tailored to the Lowcountry lifestyle, the service welcomes women, men and children and is marketed for birthday parties, date nights, company events, bridal parties, mommy‑and‑me outings, team bonding and girlfriend getaways.

Located on the street level of the Hotel Bennett at 404 King St, Suite 101, Marsh & Magnolia emphasizes the highest quality materials and meticulous craftsmanship. Private‑label felt hats are handcrafted in the USA by a fourth‑generation hat maker, while the straw hats are ethically sourced from artisans in Central and South America. The shop features two felt collections, the Luxe, an open‑crown beaver‑felt style available in seven core colors, and the Standard, a pre‑shaped wool tracker‑style, and five straw styles named the Wanderer, Traveller, Boater, Drifter and Adventurer. Guests can customize their creations with hat bands, ribbons, stitching, pins, charms, feathers and branding, and enjoy a complimentary local beverage at the hat bar while their hat is shaped and steamed. Limited‑drop collections are released throughout the year to complement the coastal aesthetic.

The shop sits on King St, just steps from the main thoroughfare of King Street. It is a short walk, about a tenth of a mile, from several downtown landmarks, including the Board of Field Officers of the Fourth Brigade memorial, The Liberty Trail memorial, Charleston Music Hall, the King Street Design District and the Charleston Farmers Market.

Marsh & Magnolia brings handcrafted, custom hat design to Charleston’s vibrant Lowcountry scene, offering residents and visitors a unique way to celebrate personal style while enjoying the city’s historic charm.

Services:

  • Felt Hats for Women, Men & Children
  • Personalized Hat-Making Experience
  • Straw Hats from Artisans

Score Summary

BizScoreAI scanned the website marshandmagnoliachs.com on June 14, 2026. Marsh & Magnolia | A Custom Hat Experience has a BizScore of 61 out of 100.

  • AI Visibility43 out of 100
  • SEO74 out of 100

AI visibility scan by category: AI Discovery 0 of 25 points, Structured Data 0 of 25 points, Content Readiness 28 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 81, Technical 90, Performance 72, Content 51.

Strengths: 6 checks passed. AI Content Blocking, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. llms.txt (failed), FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Author Signals (warning).

More Hat Shop in Charleston, SC

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AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Marsh & Magnolia | A Custom Hat Experience

AI Visibility Score

How visible is this business to AI-powered search engines

43 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
93/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Organization Schema Missing
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
81/100
Technical
90/100
Performance
72/100
Content
51/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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