55 / 100

BizScore

How we score
33
AI Visibility
15
AI Ready
—
AI Agent ReadinessNot audited yet
72
SEO Performance
—
Freshness
—
Google Rating
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Contact Information

Location

About Lilly Pulitzer

Lilly Pulitzer is a women's clothing store in Charleston, SC. The brand is known for its vibrant, colorful prints and signature styles that have been a staple of bright, spirited fashion since its origins.

The company's history began in the 1950s when the founder moved to Palm Beach, Florida. Seeking a renewed sense of purpose, she started a juice stand, which eventually led to the creation of the first Shift Dress after she sought a way to hide citrus stains on her clothing. This led to a tradition of mixing whimsical, colorful prints with easy-to-wear designs. Today, the brand continues to offer various collections, including seasonal arrivals and specialized services such as personal shopping with a stylist and corporate gifting. Members of the Club Lilly loyalty program can also access exclusive benefits, including rewards and early access to new items.

Located on King Street, the store is situated within the King Street Fashion District. The location is a short walk from the St. Mary of the Annunciation Catholic Church and White House Architect James Hoban Marker, as well as the Riviera Theater and the public artwork known as Quadriga.

Lilly Pulitzer is recognized for providing thorough and well-documented information to its customers, ensuring a seamless shopping experience. The brand remains a premier destination for those seeking bright, joyful fashion in Charleston.

Services:

  • Girls' Clothing
  • Home & Gifts
  • Men's Clothing
  • Swimwear
  • Women's Clothing

Score Summary

BizScoreAI scanned the website lillypulitzer.com on June 10, 2026. Lilly Pulitzer has a BizScore of 55 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility33 out of 100
  • SEO72 out of 100

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 19 of 30 points, AI Trust Signals 4 of 20 points.

Website audit sub-scores (out of 100): On-Page 82, Technical 55, Performance 84, Content 68.

Strengths: 3 checks passed. AI Crawler Access, AI Content Blocking, AI-Parseable Headings.

Areas to improve: 7 checks. llms.txt (failed), Structured Data (failed), Q&A Content (warning), Meta Description (warning), About/Team Page (warning), XML Sitemap (warning), Author Signals (warning).

More Women'S Clothing Store in Charleston, SC

Browse: Businesses in Charleston, SC · Women'S Clothing Store in SC · Businesses in SC

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Lilly Pulitzer

AI Visibility Score

How visible is this business to AI-powered search engines

33 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
63/100
AI Trust Signals
20/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

72 /100
On-Page
82/100
Technical
55/100
Performance
84/100
Content
68/100

Ways to improve this score

Improve Technical
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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