Hazel Twenty + Lex Twenty

Hazel Twenty + Lex Twenty is a Boutique in Charleston, SC. The store offers a curated selection of women’s clothing, accessories, and menswear, including items from brands such as RE/DONE, Ascot + Hart, and BitchStix. It also carries unisex fragrance oils from Riddle Original. The business holds a rating of 5.00 based on 210 reviews.

Lexi DiYeso founded the business in 2014 after spending years purchasing and reselling J.Crew clothing on eBay. She initially operated as a mobile boutique, converting a retired FedEx truck into a retail space stocked with tank tops, premium denim, jewelry, bags, and scarves. The mint green truck visited Asheville’s breweries, festivals, and private events. In December 2018, DiYeso opened the Hazel Twenty storefront in a historic building on Patton Avenue. The store is named for DiYeso’s Great Dane and her former soccer jersey number from the University of SC, where she studied retail and fashion merchandising. A female French Bulldog named Maisie greets customers at the entrance. An upstairs section features a kids boutique named after the dog, offering clothing and accessories for babies through tweens. DiYeso later opened Lex Twenty Menswear on the ground floor, creating a space filled with clothing, shoes, boots, hats, and accessories for men. The area includes a vintage kegerator serving local beers.

The business maintains a strong local reputation, reflected in consistently high customer ratings. It has an established track record built on a large base of customer reviews.

Hazel Twenty + Lex Twenty provides a distinctive shopping experience in Charleston, combining curated fashion with a welcoming atmosphere rooted in the owner’s personal history and local connections.

The boutique is located on Wentworth Street in Charleston, SC, situated just steps from the King Street Fashion District. It is also within a short walk of several local landmarks, including the Threshold Repertory Theatre and Kahal Kadosh Beth Elohim.

BizScoreAI reports a Content score of 81 out of 100, which measures whether the website carries substantial, relevant content that search engines reward with better visibility. The business also holds an Authority score of 75 out of 100, a metric that determines if the website shows who is behind the business, serving as a trust signal for AI assistants and search engines.

Services:

• Dresses
• Shorts
• Skirts
• Tops