Run a free full auditFrancis Marion Hotel is a hotel in Charleston, SC, overlooking Marion Square in the heart of the city's Historic District. It has welcomed guests since 1924 and offers 235 guestrooms and suites, many with views of Charleston's skyline, church steeples, historic mansions, and harbor. Dining and amenities include The Swamp Fox Restaurant, which serves classic Lowcountry cuisine and seasonal Southern favorites for breakfast, lunch, and dinner, along with a bar, Starbucks, and The Spa of Charleston. The hotel also provides 18,000 square feet of meeting space and hosts weddings, conferences, and group stays, supported by dedicated sales, catering, and wedding teams. It holds a rating of 4.30 based on 812 reviews.
Named for Revolutionary War hero Francis Marion, the "Swamp Fox," the hotel opened in 1924 and was built by local investors from plans by New York architect W.L. Stoddard. It was meticulously restored in 1996, a project recognized by the National Trust for Historic Preservation, and has undergone continuous restorations that preserve its historical architecture while keeping the property modern. The hotel has been a member of Historic Hotels of America since 1999. Rising 12 stories above the Historic District, it sits within walking distance of the area's gardens, house museums, antique shops, boutiques, restaurants, and nightlife.
The hotel is located on Spring Street in downtown Charleston, on Marion Square.
The hotel's rating reflects a solid reputation among the customers it has served and an established track record built on a large base of customer reviews. With a history stretching back to 1924 and a setting on Marion Square, the Francis Marion Hotel remains a longstanding part of the historic Charleston landscape.
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BizScoreAI scanned the website francismarionhotel.com on May 4, 2026. Francis Marion Hotel has a BizScore of 60 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 8 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 65, Technical 79, Performance 86, Content 33.
Strengths: 6 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 6 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Author Signals (warning).
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