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-
Address
Charleston, SC 29407 -
Phone
(843) 882-5181 -
Website
crewlala.com -
Facebook page
facebook.com/crewlala
Location
About Crew LaLa
Crew LaLa is a pet supply store in Charleston, SC. The business specializes in handmade dog collars, bow tie collars, girl bow collars, dog bandanas, and leashes, with all products crafted in the USA. Founder Heather Parker started the company in 2010 to help her foster dog, Lucky, stand out at adoption events, leading to the brand’s official online launch in 2011. Named after her beloved Chocolate Labrador, Crew, the company has grown from a personal project into an internationally recognized brand featured in Cosmopolitan, Southern Living, and The Today Show. Crew LaLa operates a brick-and-mortar boutique and production headquarters in Charleston, where a team of women handcrafts every item. The store offers a variety of styles, including options for Fi Series 3 and 3+ devices, and provides personalization services such as embroidery and buckle engraving. The business stands among the strongest in its category locally.
Every collar, bow, leash, and bandana is made to order in Charleston, SC, using high-quality fabrics backed by soft yet durable webbing. Safety is prioritized with triple-stitching at key stress points to secure premium hardware. Customers can request custom fabric or color schemes, and the team offers custom sizing for breeds ranging from Chihuahuas to Great Danes. Bows feature elastic snap attachments for easy removal. Philanthropy is central to the brand’s mission, with a portion of bandana sales donated to various shelters and rescue groups to support animals finding forever homes. The boutique, located at 1309 Ashley River Road, houses both the retail space and the production headquarters, allowing customers to shop and explore the handcrafted collections in person.
BizScoreAI awarded the business a perfect 100 out of 100 for its discoverability score, ensuring AI crawlers can access every page so the business can be recommended by AI assistants. The technical score also reached 100 out of 100, confirming the website is secure and indexable for search engines without errors. Additionally, the business ranks number 1 of 9 Pet supply store businesses that BizScoreAI has scored in Charleston.
Services:
- Bandanas for Giving Back
- Customizable Embroidery and Engraving
- Handcrafted Dog Collars
Score Summary
BizScoreAI scanned the website crewlala.com on May 13, 2026. Crew LaLa has a BizScore of 67 out of 100. The website audit behind the SEO score ran on October 23, 2026.
- AI Visibility50 out of 100
- SEO81 out of 100
Website audit sub-scores (out of 100): On-Page 88, Technical 98, Performance 94, Content 44.
Strengths: 4 checks passed. AI-Parseable Headings, llms.txt, AI Crawler Access, XML Sitemap.
Areas to improve: 9 checks. FAQPage Schema (failed), Organization Schema (failed), Speakable Schema (failed), Q&A Content (failed), BreadcrumbList (warning), AggregateRating (warning), Meta Description (warning), About/Team Page (warning), Author Signals (warning).
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Browse: Businesses in Charleston, SC · Pet Supply Store in SC · Businesses in SC
AI engine reads
Read by AI engines 4 times in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this businessContact Crew LaLa
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