69 / 100

BizScore

How we score
62
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
71
SEO Performance
—
Freshness
96
Google Rating
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Contact Information

Location

About Charleston Candle Co.

Charleston Candle Co. is a candle store in Charleston, SC. The family-owned and operated business hand-pours all of its candles in small batches locally in its downtown Charleston shop, creating scents inspired by the Lowcountry's architectural heritage, horticulture, and coastal memories. Beyond candles, the company offers candle making classes at its flagship store, where participants mix and create their own custom scented soy candles to take home.

Founded in 2016, Charleston Candle Co. began when Kristen Schwiers started making candles for fun in the kitchen of the couple's small apartment. Inspired by Charleston's charm, she created candles that captured the essence of different places and experiences in the city. After launching an Etsy shop, the hobby grew into a full-time business, and today the products are sold in stores across the U.S. Chaz Schwiers, a College of Charleston alumnus, works full-time handling production, logistics, and warehouse management, while Kristen oversees communications, marketing, branding, and product development. The couple settled in Charleston after their wedding in 2013, drawing inspiration from downtown strolls and weekends on Sullivan's Island.

The candles are made with 100% natural soy wax from U.S.-grown soybeans, natural cotton and paper wicks free of lead and zinc, and certified Clean Scents fragrance oils free from phthalates, carcinogens, and toxins. The company emphasizes eco-friendly materials that burn cleanly and last longer than traditional paraffin wax. Candle classes are offered for small groups, accommodating parties of six to twelve people, with each participant creating two custom scented candles. Classes are held Monday through Saturday, with a 20% deposit required to hold a date, and are popular for bachelorette parties, team building activities, and friendly gatherings. The flagship store is located just one block from King Street in historic downtown Charleston.

The business holds a rating of 4.80 based on 37 reviews, reflecting a strong local reputation and a steady record of repeat and referred customers.

Services:

  • Custom Candle Making
  • Scent Development
  • Wholesale Services

Score Summary

BizScoreAI scanned the website charlestoncandleco.com on June 14, 2026. Charleston Candle Co. has a BizScore of 69 out of 100.

  • AI Visibility62 out of 100
  • SEO71 out of 100
  • Google rating4.8 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 0 of 25 points, Content Readiness 23 of 30 points, AI Trust Signals 14 of 20 points.

Website audit sub-scores (out of 100): On-Page 76, Technical 92, Performance 69, Content 45.

Strengths: 7 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. FAQPage Schema (failed), Organization Schema (warning), Speakable Schema (warning), Q&A Content (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Charleston Candle Co.

AI Visibility Score

How visible is this business to AI-powered search engines

62 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
77/100
AI Trust Signals
70/100

Ways to improve this score

FAQPage Schema Missing
Organization Schema Missing
Q&A Content
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

71 /100
On-Page
76/100
Technical
92/100
Performance
69/100
Content
45/100

Ways to improve this score

Improve Content
Improve Performance
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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