Ballyhoo and Co.

Ballyhoo and Co. is a marketing agency in Charleston, SC. Founded by Molly Waring more than eight years ago, the firm operates as a business consultancy with a creative focus, serving organizations that need to elevate their messaging and accelerate their impact. The agency’s expertise spans marketing, strategy, business development, and creative direction. It serves clients ranging from emerging start-ups to established industry leaders, including heritage brands, cultural institutions, gourmet producers, and design firms.

The agency’s approach is tailored rather than templated, beginning with a deep dive into current performance and goals to craft a customized plan. Services include a data-driven approach to identifying opportunities and optimizing resources, as well as executive-level marketing leadership on a contract basis to develop strategy and lead teams. The firm conducts evaluations of current communications and marketing tactics, analyzes team structures and internal systems, and articulates alignment between internal and external communications. Specific offerings include custom campaigns rooted in research to amplify brand messages across digital platforms, development of cross-channel marketing plans, positioning documents, and performance tracking. The agency also integrates design and development best practices to create intuitive, on-brand web experiences and develops data-driven campaigns to amplify visual presence.

Molly Waring, the founder and principal, brings experience from prior roles as a Marketing Director and Media Relations Director, where she led teams and cultivated partnerships across sectors such as nonprofit and hospitality. Her work is grounded in pragmatic thinking, decisive execution, and measurable outcomes, focusing on connecting people and aligning ideas with strategy to identify patterns and insights.

Ballyhoo and Co. stands out in Charleston’s marketing sector by combining strategic analysis with creative execution, helping clients clarify their message and sharpen their strategy to achieve measurable growth.

Services:

• Business Development
• Creative Direction
• Marketing
• Strategy