57 / 100

BizScore

How we score
42
AI Visibility
34
AI Ready
—
AI Agent ReadinessNot audited yet
64
SEO Performance
100
Freshness
92
Google Rating
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Contact Information

Location

About Audubon Swamp Garden

Audubon Swamp Garden is a garden in Charleston, SC, located at 3550 Magnolia Plantation Rd. It serves as a 13-acre wildlife sanctuary where scenic boardwalk strolling meets a unique ecosystem of cypress and tupelo gum trees growing from blackwater. The garden is part of the Magnolia Plantation & Gardens property, which spans over 200 acres and features more than 6 miles of walking and biking trails. Visitors can explore the swamp garden, historic river walk, and the Wildlife Center, which houses native species and rescued animals. The site is open seven days a week, closed only on Thanksgiving, Christmas, and New Year’s Day, and offers free parking for guests.

The Audubon Swamp Garden is named for John James Audubon and features channels and ponds that evolved from rice paddies engineered by the enslaved. Thousands of plant and animal species coexist here, including wood ducks, yellow-bellied turtles, and alligators. In spring, hundreds of egrets, herons, and other waterfowl nest within feet of the walking path. The broader property includes the Magnolia House, built in 1874 as a country cottage, which offers a tour covering the Reconstruction Era through Prohibition. The Nature Train Tour winds through wetlands, forests, and marsh, providing an overview of the property’s horticulture and Indigenous history. The From Slavery to Freedom Tour explores the institution of slavery and daily life on a Lowcountry rice plantation, connecting national history to the physical spaces that remain. The Peacock Café serves house-made sandwiches and locally sourced drinks, while the Magnolia Shop, located in the former kitchens of the Magnolia House, sells locally sourced products and souvenirs.

The property’s history dates to the late 17th century when Stephen Fox acquired 400 acres along the Ashley River. His son-in-law, Thomas Drayton, expanded the holdings to nearly 1,700 acres by the Civil War. Carolina Gold Rice, cultivated by the enslaved, provided the wealth for the Drayton family. In the 1840s, the Rev. John Grimke Drayton planted the Picturesque garden to help his wife adjust to Lowcountry life, showcasing azaleas and camellias that were among the first of their kind planted outside in SC’s subtropical climate. In 1871, Magnolia opened its gardens to the public, becoming one of Charleston’s first tourist attractions, with visitors arriving via steamship on the Ashley River.

Audubon Swamp Garden holds a rating of 4.60 based on 539 reviews, reflecting a solid reputation among the customers it has served and an established track record built on a large base of customer reviews. It stands as a distinctive natural and historical site in Charleston, offering a rare opportunity to experience a swamp ecosystem and the layered history of the Lowcountry.

Services:

  • Admission & Tours
  • Gift Shop
  • Guided Tours
  • Historical Tours
  • Membership Groups
  • Photoshoot Locations
  • Private Events
  • Private Tours & Curated Events

Score Summary

BizScoreAI scanned the website magnoliaplantation.com on June 14, 2026. Audubon Swamp Garden has a BizScore of 57 out of 100. The website audit behind the SEO score ran on October 26, 2026.

  • AI Visibility42 out of 100
  • SEO64 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 8 of 25 points, Content Readiness 12 of 30 points, AI Trust Signals 12 of 20 points.

Website audit sub-scores (out of 100): On-Page 79, Technical 73, Performance 68, Content 36.

Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Organization Schema, About/Team Page, XML Sitemap.

Areas to improve: 7 checks. llms.txt (failed), FAQPage Schema (failed), Q&A Content (failed), Speakable Schema (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Audubon Swamp Garden

AI Visibility Score

How visible is this business to AI-powered search engines

42 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
40/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

64 /100
On-Page
79/100
Technical
73/100
Performance
68/100
Content
36/100

Ways to improve this score

Improve Content
Improve Performance
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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