70 / 100

BizScore

How we score
61
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
76
SEO Performance
—
Freshness
88
Google Rating
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Contact Information

  • Address
    1301 Enterprise Way
    Marion, IL 62959
  • Hours
    Saturday: 7:00 AM - 9:00 PM
    Sunday: 7:00 AM - 9:00 PM
    Monday: 7:00 AM - 9:00 PM
    Tuesday: 7:00 AM - 9:00 PM
    Wednesday: 7:00 AM - 9:00 PM
    Thursday: 7:00 AM - 9:00 PM
    Friday: 7:00 AM - 9:00 PM

Location

About Rural King

Rural King is a Pet Store in Marion, IL, located at 1301 Enterprise Way. It serves professional farmers, homesteaders, and homeowners in Illinois with dependable products and everyday low prices. The store offers a broad range of necessities, including food, feed, seed, and other farm and home products. It holds a rating of 4.40 based on 0 reviews.

Rural King Marion provides premium livestock feed and animal health products for cattle, horses, poultry, goats, and pets. Shoppers can find farm fencing, gates, tractors, and 3-point attachments. The location features a Guns Department in store, Small Engine Repair services, and Key Cutting Service. Curbside Pickup is available for convenient shopping. The store is open from 7:00 am to 9:00 pm every day of the week. Customers can call (618) 993-0660 for more information.

Rural King, also known as RK Holdings, LLP, is America’s Farm and Home Store. The company planted its roots in Mattoon, Illinois in 1960. Since that time, Rural King has added over 150 stores in a seventeen-state area. The states include Alabama, Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Missouri, Pennsylvania, Florida, North Carolina, Georgia, Maryland, Mississippi, IL, West Virginia, and Virginia. The corporate office, distribution center, and flagship store are located in Mattoon, IL.

The store is known for its everyday low prices and wide product mix. It provides items such as livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares, and toys. The store serves hardworking families, farmers, and homeowners in Illinois.

Rural King combines a wide range of farm and home products with everyday low prices to serve the Marion community.

The store sits on Enterprise Way in Marion, Illinois, approximately a third of a mile from Russell Street Park and the City of Marion Police Department. It is also near West Deyoung Street and North Court Street, both about half a mile away.

BizScoreAI gave the business a Content Quality score of 100 out of 100, which means the website clearly answers customer questions and provides descriptions that AI assistants can quote directly. The Technical score is 97 out of 100. The business ranks number 1 of 3 Pet Store businesses that BizScoreAI has scored in Marion.

Score Summary

BizScoreAI scanned the website ruralking.com on August 15, 2026. Rural King has a BizScore of 70 out of 100.

  • AI Visibility61 out of 100
  • SEO76 out of 100
  • Google rating4.4 out of 5

AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 10 of 25 points, Content Readiness 24 of 30 points, AI Trust Signals 15 of 20 points.

Website audit sub-scores (out of 100): On-Page 83, Technical 97, Performance 56, Content 66.

Strengths: 11 checks passed. AI Crawler Access, AI Content Blocking, FAQPage Schema, Google Business Profile Link, LocalBusiness Schema, Hyperlocal Targeting, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 6 checks. llms.txt (failed), Third-Party Review Links (failed), Organization Schema (warning), Speakable Schema (warning), Local Multimedia (warning), Author Signals (warning).

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Rural King

AI Visibility Score

How visible is this business to AI-powered search engines

61 /100
AI Discovery
40/100
Structured Data
40/100
Content Readiness
80/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
Organization Schema Missing
Third-Party Review Links
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

76 /100
On-Page
83/100
Technical
97/100
Performance
56/100
Content
66/100

Ways to improve this score

Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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