78 / 100

BizScore

How we score
75
AI Visibility
—
AI Ready
—
AI Agent ReadinessNot audited yet
85
SEO Performance
—
Freshness
92
Google Rating
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Contact Information

Location

About Roofing

Roofing is a roofing contractor in Indianola, IA, located at 8910 95th Ave. It operates as a family-owned business serving homeowners and businesses across Iowa and Minnesota. The company provides residential and commercial roofing, siding, window installation, gutter services, and solar roofing solutions. Founded in 2013, it is led by owner Adam Olson and employs a team of project advisors, site supervisors, production managers, and service technicians. The business holds a 4.60 rating based on 0 reviews.

Heartland Roofing emphasizes a client-centered approach, promising to respond quickly, educate clients on their options, and provide support comparable to that given to family members. The company offers financing options and maintains office locations in Ames, Des Moines, North Liberty, and Hopkins, Minnesota. Its service hours run from 7am to 7pm, Monday through Friday. The team includes executive staff, project advisors such as Ben Coy, Chad Bateson, and Josh Wachendorf, and production and service teams managed by leaders like Michael Simpson and Kellan Coppinger. The business states it is committed to improving skills and customer service to deliver premium experiences.

The business maintains a 4.60 rating from customers who have reviewed it.

Heartland Roofing brings family-owned craftsmanship and a wide range of exterior home services to Indianola and the surrounding region.

The business is situated on 95th Ave in Indianola, about 0.9 miles from County Road R63 and 1.2 miles from Middle River.

BizScoreAI awarded the business a Content Quality score of 100 out of 100, which means the website answers customer questions clearly and provides content that AI assistants can quote directly. The Technical score is 96 out of 100. The business ranks number 1 of 3 Roofing Contractor businesses that BizScoreAI has scored in Indianola.

Score Summary

BizScoreAI scanned the website heartlandroofingandsiding.com on August 27, 2026. Roofing has a BizScore of 78 out of 100.

  • AI Visibility75 out of 100
  • SEO85 out of 100
  • Google rating4.6 out of 5

AI visibility scan by category: AI Discovery 25 of 25 points, Structured Data 8 of 25 points, Content Readiness 30 of 30 points, AI Trust Signals 17 of 20 points.

Website audit sub-scores (out of 100): On-Page 89, Technical 96, Performance 82, Content 71.

Strengths: 12 checks passed. llms.txt, AI Crawler Access, AI Content Blocking, Organization Schema, LocalBusiness Schema, Hyperlocal Targeting, Local Multimedia, Q&A Content, AI-Parseable Headings, Meta Description, About/Team Page, XML Sitemap.

Areas to improve: 5 checks. FAQPage Schema (failed), Google Business Profile Link (failed), Third-Party Review Links (failed), Speakable Schema (warning), Author Signals (warning).

Contact Roofing

AI Visibility Score

How visible is this business to AI-powered search engines

75 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
100/100
AI Trust Signals
85/100

Ways to improve this score

FAQPage Schema Missing
Google Business Profile Link
Third-Party Review Links
AI Visibility Scores bySEOScanPRORun a free full audit

SEO Score

Technical SEO health and search engine optimization

85 /100
On-Page
89/100
Technical
96/100
Performance
82/100
Content
71/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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